国内外ARCS模式在农产品营销心理学课程教学中的应用

发布时间：2018-01-07 20:25

本文关键词：国内外ARCS模式在农产品营销心理学课程教学中的应用　出处：《世界农业》2017年04期 　论文类型：期刊论文

【摘要】：当今素质教育日渐推崇,教学质量问题也备受关注,作为高校市场营销相关专业的必修课程,农产品营销心理学课程教学质量亟待提高。本文通过查阅文献,阐述了农产品营销心理学课程教学目前存在观念落后、课程内容陈旧、教学模式单一和教学成效不显著等问题,在此基础上,基于ARCS模式理论,提出了树立创新教学观念、改变传统教学模式以及完善教学质量评价体系等策略,以期在农产品营销心理学教学过程中达到培养学生学习兴趣,提高教师教学水平和学生学习满意度的教学目标。
[Abstract]:The quality of education is respected, the quality of teaching is also of concern, as the marketing related professional required courses, agricultural products marketing psychology course teaching quality needs to be improved. In this paper, through literature, expounds the course of agricultural products marketing psychology teaching present backward ideas, curriculum content is obsolete, the result of single teaching mode and teaching not obviously, on this basis, the ARCS model is set up based on the theory of innovation teaching concept, change the traditional teaching mode and improve teaching quality evaluation system of strategy, in order to cultivate students' learning interest in agricultural products marketing psychology in the process of teaching, improve the teaching level of teachers and students' learning satisfaction of teaching objectives.

【作者单位】：重庆工业职业技术学院;
【基金】：2014年重庆市重大课题“ARCS模式在营销专业中的应用研究——以营销心理学课程为例”(项目编号:141017)
【分类号】：F313.7-4;G712
【正文快照】： 农产品营销心理学(The Marketing Psychologyof Agricultural Products)是心理学一般原理在农产品营销活动中的延伸和应用,是一门在农产品销售中应用性和实践性很强的课程。作为高校市场营销相关专业的必修课程,如何被学生在课堂上高效地学习,并进一步在实际当中被有效地运用,

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