泉州海维软件有限公司口碑营销策略研究

发布时间：2018-01-11 00:30

本文关键词：泉州海维软件有限公司口碑营销策略研究　出处：《昆明理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着近年来网络和移动互联网的发展,网站搜索、微博、微信已成为了获取信息的主要途径,为口碑创造了绝佳的传播平台,为口碑营销带来发展契机。本文对海维公司营销现状和口碑营销策略作了深入的分析,提出了海维公司在口碑营销策略方面存在的问题。然后结合互联网+时代背景进行分析,根据分析,最后制定了海维公司口碑营销策略建议,包括:网络口碑营销,微信口碑营销,老客户口碑营销等策略,同时,为了保证这些口碑营销策略的顺利实施,制定了详细的海维公司口碑营销策略的实施计划和实施方法,保证口碑营销策略的顺利实施。希望本论文的研究对我国的同类企业开展口碑营销具有一定的借鉴参考作用。
[Abstract]:With the development of network and mobile Internet in recent years, website search, Weibo, WeChat has become the main way to obtain information, creating an excellent communication platform for word of mouth. This paper makes a deep analysis of the current marketing situation and the strategy of word-of-mouth marketing in Haiwei Company. This paper puts forward the problems in the strategy of word-of-mouth marketing of Haiwei Company. Then it analyzes the background of the Internet era and, according to the analysis, formulates the suggestions for the marketing strategy of Haiwei Company of word-of-mouth marketing. Including: network word of mouth marketing, WeChat word of mouth marketing, old customers word of mouth marketing strategies, at the same time, in order to ensure the smooth implementation of these word of mouth marketing strategies. The detailed implementation plan and implementation method of the word-of-mouth marketing strategy of Haiwei Company are worked out. To ensure the smooth implementation of word of mouth marketing strategy. I hope the study of this paper has a certain reference for similar enterprises in our country to carry out word-of-mouth marketing.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F49

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