基于消费者体验的茶叶包装设计研究
发布时间：2018-01-11 06:17
本文关键词：基于消费者体验的茶叶包装设计研究 出处：《福建茶叶》2017年04期 论文类型：期刊论文
【摘要】：茶叶是一种特殊的商品,茶叶不仅包含着一种文化,也体现着茶叶消费者的独特品味,因此,良好的茶叶的包装设计对于茶叶的销售是至关重要的。本文通过分析茶叶包装设计的重要性和消费者体验的有关和意义来对茶叶包装设计的重要的价值进行有关的论述。同时通过对如何开展消费者体验的茶叶包装设计和基于消费者体验的茶叶包装设计应注意的问题进行有关的探究。从而希望这种基于消费者体验的茶叶包装设计的理念可以更好地帮助茶叶的营销,也更能更好地满足相应的消费者的需求。
[Abstract]:Tea is a special commodity, tea not only contains a culture, but also reflects the unique taste of tea consumers. Good packaging design of tea is very important to the sale of tea. This paper analyzes the importance of tea packaging design and the significance of consumer experience to the important value of tea packaging design. At the same time, through the discussion of how to carry out tea packaging design based on consumer experience and the problems that should be paid attention to in the design of tea packaging based on consumer experience, it is hoped that this kind of tea based on consumer experience will be designed. The concept of packaging design can better help the marketing of tea. It can also better meet the needs of the corresponding consumers.
【作者单位】： 上海电机学院设计与艺术学院;
【分类号】：TS272;TS206.2
【正文快照】： 中国的茶文化具有几千年的历史,茶叶文化本身就是一种艺术、一种创意。中国的茶叶的包装设计对于茶叶的销售也是至关重要的。茶叶是一种消费品,生产}装加工的_就是让|蒙臼鄢鋈，
本文编号：1408436
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