KF种业公司发展战略研究

发布时间：2018-01-11 18:19

本文关键词：KF种业公司发展战略研究　出处：《贵州财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：“国以农为本、农以种为先”,种子是农业生产的第一要素,是农业芯片。优质的种子是保障国家粮食安全、粮食稳产、增产、农民增效的第一道关口。面对激烈而复杂的市场竞争和国际大型种子企业的进入威胁,我国种业企业制定合适的企业发展战略和加强战略管理是必须面对的。处在变革期的国内种业行业来说,如何抓住机遇,制定和选择正确的发展战略,明确发展目标,已势在必行。本文运用战略管理相关理论知识和分析工具,对KF种业公司这一行业内比较有代表性的种业企业进行了研究和分析,并提出了四大发展战略和战略实施的保障措施。在本文的研究中,首先对国内、外的研究现状做了综述,总结了企业战略管理的相关理论知识,列举了战略管理分析工具,以战略理论为基础,运用相关工具进行全面分析。重点是针对KF种业公司的基本情况,运用PEST分析、波特五力模型等工具从宏观环境分析企业所面临的外部环境情况,从KF种业公司内部环境分析公司的资源和能力,指出公司存在的问题。通过这部分分析,运用SWOT战略选择分析工具,为KF种业公司的发展匹配了“育、繁、推一体化战略、并购重组战略、走出去战略、互联网+种业服务营销战略”等四大发展战略。同时从KF种业的研发、生产、销售、人力资源、企业管理和风险控制等方面对KF种业战略进行实施,并提出了保障措施。论文的研究成果对于KF种业公司具有较强的可操作性,笔者也希望通过本文的研究,能够对行业内其他公司的发展提供一定的参考,为我国发展现代种业,振兴民族种业的世界品牌有所贡献。
[Abstract]:"the country is based on agriculture, and agriculture is the first of its kind." seed is the first factor in agricultural production, and it is an agricultural chip. High quality seeds are to ensure national food security, grain production is stable, and production increases. In the face of fierce and complex market competition and the threat of entry of large international seed enterprises, the first pass of increasing efficiency of farmers is faced with. It is necessary for Chinese seed industry enterprises to formulate appropriate enterprise development strategy and strengthen strategic management. For the domestic seed industry industry in the period of change, how to seize the opportunity to formulate and choose the correct development strategy. It is imperative to make clear the development goal. This article uses the strategic management related theory knowledge and the analysis tool, has carried on the research and the analysis to the KF seed company, this profession has the representative seed industry enterprise. And put forward four development strategies and strategic implementation of the safeguard measures. In this study, first of all, the domestic and foreign research status quo is summarized, summed up the relevant theoretical knowledge of enterprise strategic management. Enumerates the strategic management analysis tools, based on the strategic theory, using related tools for comprehensive analysis. The emphasis is on the basic situation of KF seed companies, the use of PEST analysis. Porter's five-force model and other tools from the macro environment analysis of the external environment faced by enterprises, from the KF seed company internal environment analysis of the company's resources and capabilities, pointed out the company's problems. Through this part of the analysis. By using the SWOT strategy choice analysis tool, the paper matches the development of KF seed company with the strategy of integration, merger and acquisition, and going out. At the same time, it carries out KF seed industry strategy from research and development, production, sales, human resources, enterprise management and risk control of KF seed industry. And put forward the safeguard measures. The research results of this paper have strong operability for KF seed companies. The author also hopes to provide some reference for the development of other companies in the industry through the research of this paper. For our country to develop the modern seed industry, revitalizing the national seed industry of the world brand has contributed.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F324.6

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