中交四航局国际工程承包业务竞争战略研究

发布时间：2018-01-13 16:18

本文关键词：中交四航局国际工程承包业务竞争战略研究　出处：《湖南大学》2015年硕士论文　论文类型：学位论文

【摘要】：在经济全球化的浪潮影响下,各国的经济连接日渐紧密,这也促进了国际工程承包市场的飞速发展,特别是非洲、东南亚与中东的市场更是发展惊人。中交四航局是一家具备港口和航道工程总承包特等资质的知名的大型建筑公司,在国际工程承包领域已有三十多年的经验。中交四航局在这三十多年的发展进程中,海外业务的发展上已初具规模,并获得了不错的成绩,更关键的是在国际工程项目上积累到了宝贵经验。此外,我国对外工程承包领域在中国“走出去”战略的努力推动下也得到了迅猛发展。行业面临如此良好发展势头,中交四航局务必要把握战略机遇使其海外业务更上一层楼。但是,往往机遇和挑战是共存的,在新时代的新环境下,中交四航局对其所处的外在环境进行综合、严谨地分析,对制订与发展中交四航局的海外战略起着重要意义。本文的研究的主要内容为中交四航局的国际工程承包业务,针对国内外法律、经济以及建筑等市场外部环境的差异,运用实证分析、规范分析及对比探讨的方法对企业国际工程承包业务的战略问题进行相对深入的研究。首先通过对企业国际工程承包业务目前现状的分析,尽量总结经验、找寻差距;其次分析企业国际工程承包业务将面对的外在宏观环境,使其在发展环境中存在的机会与威胁更清晰;接着,分析企业内在实力,明白企业的优势与劣势。厘清企业国际工程承包业务的发展方向、目标与战略要点,并根据分析公司内外部环境,规划企业国际工程承包业务的总体发展,对竞争战略的制订要求突出差异化。从业务差异化、管理经营差异化、营销差异化与市场多元化四个方面提出了具体战略。为更好执行该战略,文章给出了保障措施的具体操作,包含:优化组织框架、吸引国际化人才、设立绩效评测体系、加大国际项目的风险控制力度和重新打造国际化公司文化。
[Abstract]:Under the influence of the tide of economic globalization, the economic connection of various countries becomes more and more close, which also promotes the rapid development of the international project contracting market, especially in Africa. The markets in Southeast Asia and the Middle East are even more strikingly developed. SIAC is a well-known large construction company with special qualifications for port and waterway projects. In the field of international engineering contracting has more than 30 years of experience. In the 30 years of development process, overseas business development has begun to take shape, and has obtained good results. More crucially, it has accumulated valuable experience in international engineering projects. Under the push of China's "going out" strategy, China's foreign engineering contracting field has also developed rapidly, and the industry is facing such a good momentum of development. The CAAC must seize the strategic opportunity to enhance its overseas business. However, opportunities and challenges often coexist. In the new era, the Sinotrans fourth Airlines Bureau synthesizes the external environment in which it is located. Rigorous analysis plays an important role in the formulation and development of the overseas strategy of the four airlines bureau. The main content of this paper is the international engineering contracting business of the four airlines bureau, aiming at the domestic and foreign laws. The difference of external environment of economy and construction market, using empirical analysis. Normative analysis and comparative discussion of the enterprise international project contracting business strategic issues are relatively in-depth study. Firstly, through the analysis of the current situation of the enterprise international project contracting business, try to sum up the experience. Looking for gaps; Secondly, it analyzes the external macro environment that enterprises will face in the international project contracting business, so as to make the opportunities and threats that exist in the development environment more clear. Then, analyze the internal strength of the enterprise, understand the strengths and weaknesses of the enterprise, clarify the development direction, objectives and strategic points of the enterprise international engineering contracting business, and analyze the internal and external environment of the company. To plan the overall development of the international engineering contracting business of the enterprise, it is necessary to make the competitive strategy to highlight the differentiation, from the business differentiation to the management differentiation. Four aspects of marketing differentiation and market diversification put forward specific strategies. In order to better implement the strategy, the article gives the specific operation of safeguard measures, including: optimizing the organizational framework to attract international talent. Set up performance evaluation system, strengthen risk control of international projects and rebuild international corporate culture.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.68

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