2014:中国微电影“微盘点”

发布时间：2018-01-13 20:26

本文关键词：2014:中国微电影“微盘点”　出处：《传媒与教育》2015年01期 　论文类型：期刊论文

【摘要】：正相较于往年,2014年的微电影创作仍然火急火燎地跑步前行:作品数量大幅增长,网站投入层出不穷,评奖活动风光无限,精英作品寥寥无几,市场营销黯淡无光。随着广电总局对网络剧和微电影的进一步收紧,第四季度微电影上网播放的步伐放慢,欲念郁勃,观望态度大增。但是全民创造微电影的浪潮仍然风起云涌,长剧集、大卡司、大投入的网站仍然我行我素。因为他们看到了,我国网民规模已经达到6.32亿,互联网普及率达到46.9%,中国网民的人均周上网时长达25.9小时,相比2013年下半年增加了
[Abstract]:Compared with previous years, the 2014 micro-film creation is still racing ahead: the number of works has increased dramatically, the website has been invested in endlessly, the awards event is boundless, the elite works are very few. Marketing is bleak. With the SARFT's further tightening of online dramas and microfilms, the pace of online micromovies in the 4th quarter slowed and became lacklustre. The wait-and-see attitude has increased dramatically. But the wave of people creating microfilms is still surging, with long dramas, Ducca, and heavily invested websites still going their own way. Because they see it. The number of Internet users in China has reached 632 million, the Internet penetration rate has reached 46.9 percent, and the average number of Internet users in China has reached 25.9 hours per week, which has increased compared with the second half of 2013.
【作者单位】：中央电视台;中国社会科学院世界传媒研究中心;
【分类号】：J943
【正文快照】： 相较于往年,2014年的微电影创作仍然火急还是后期制作,都要进行深耕细作。只有这样,火燎地跑步前行:作品数量大幅增长,网站投入才能够使中国的微电影一步一个脚印地走入层出不穷,评奖活动风光无限,精英作品寥寥无正轨。几,市场营销黯淡无光。随着广电总局对网络剧二、创意欠缺

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