ORI寿险公司营销人员培训体系优化研究

发布时间：2018-01-15 11:11

  本文关键词：ORI寿险公司营销人员培训体系优化研究　出处：《郑州大学》2015年硕士论文　论文类型：学位论文

  更多相关文章： ORI寿险公司 寿险培训模式 培训体系 学习型组织

【摘要】：随着中国经济发展和人们保险意识的提高,中国人寿保险业务取得了快速发展,寿险业务年保费收入达到近万亿的规模。寿险业务的发展为完善社会保障体系发挥了重要补充作用,促进了社会经济的发展。人力资源的竞争是各行业市场竞争的核心,保险市场亦如此。而保险行业的营销人员是保险公司市场竞争的一线参与者,也是保险销售的重要渠道,所以营销人员的队伍建设、培训体系的完善是人力资源管理中的重点。ORI寿险公司是我国规模较大、运营良好的保险公司,公司保险营销人员培训体系经过近20年的三个阶段的发展,已经较为完善,培训体系分为课程体系、培养体系和基础体系三大部分。但是在2010年后,随着外部市场环境的变化,传统的培训体系出现了问题,公司培训工作的绩效指标逐年下滑。文章通过问卷调查法、结构访谈法和头脑风暴法对存在问题进行了总结和分析,并参考培训体系的理论和学习型组织理论提出培训体系的优化方案。具体按以下内容展开:第一部分对寿险行业背景和营销员制度进行简单介绍;第二部分对ORI公司及其培训体系的发展及现状进行了介绍,第三部分针对ORI公司出现的问题进行了调研,概括出具体问题体现,然后分析问题形成的原因;第四部分结合相关理论和问题分析,提出培训体系的优化方案;第五部分对全文进行总结。全文紧紧围绕在寿险发展的规律产生的ORI寿险公司的培训体系的特点和问题展开深入分析和探讨,为其提出可行性的建设性的优化方案,战略性的搭建以学习型组织为导向的培训体系,为寿险行业的培训体系的长远发展提供可参考的案例。
[Abstract]:With the development of Chinese economy and the improvement of people's insurance consciousness, China's life insurance business has made rapid development. The annual premium income of life insurance business has reached the scale of nearly trillion. The development of life insurance business has played an important complementary role in improving the social security system. The competition of human resources is the core of the market competition in various industries, and so is the insurance market. The marketers of the insurance industry are the front-line participants in the market competition of insurance companies. Is also an important channel of insurance sales, so the construction of marketing personnel, the improvement of training system is the focus of human resources management. Ori life insurance company is a large scale, good operation of insurance companies. After nearly 20 years of development, the training system of insurance marketing personnel has been relatively perfect. The training system is divided into three parts: curriculum system, training system and basic system. But after 2010. With the change of the external market environment, the traditional training system has problems. The performance index of the company training work is declining year by year. The existing problems are summarized and analyzed by structural interview and brainstorming. According to the theory of training system and the theory of learning-type organization, the optimization scheme of training system is put forward. The first part simply introduces the background of life insurance industry and marketer system; The second part introduces the development and current situation of ORI Company and its training system. The third part investigates the problems of ORI Company and generalizes the specific problems. Then analyze the reasons for the formation of the problem; The 4th part combines the related theory and the question analysis, proposes the training system optimization plan; Part 5th summarizes the full text. The full text closely around the law of life insurance development produced by the characteristics and problems of ORI life insurance company training system in-depth analysis and discussion. In order to provide a feasible and constructive optimization scheme, a strategic learning-oriented training system is set up to provide a reference case for the long-term development of the life insurance industry training system.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F842.3

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中国期刊全文数据库 前1条

1 姚平;;基于胜任力模型的新员工培训体系构建[J];中国培训;2006年09期

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