ZBBE集团中蒙合作皮革加工投资项目评估研究

发布时间：2018-01-16 18:03

本文关键词：ZBBE集团中蒙合作皮革加工投资项目评估研究　出处：《青岛科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：进入21世纪,经济快速发展,国家与国家之间的合作日益增加。随着皮革制品的需求量增加,中蒙皮革贸易量迅速增长。蒙古国有天然优质的资源,却缺乏先进的技术,中国的皮革服装加工技术深受蒙古消费者欢迎,中蒙两国在经济上形成了一定的互补和合作潜力,皮革加工业为两国人口就业和经济发展都做出了很大贡献。但在投资过程中也面临环境污染、政府过度干预、外汇风险等问题,因此对涉及中蒙两国的皮革加工项目进行评估对企业投资具有重要意义。本文在对中蒙皮革加工产业现状及产业链进行梳理的基础上,对中蒙皮革加工项目进行了PEST分析和“波特五力模型”分析。以ZBBE集团的皮革加工项目为案例,在基础数据收集与预测的基础上,首先进行了投资环境分析和财务分析评价,在盈利能力上,该项目投资收益高、回收快,财务收益预期较好,盈利水平较高;在清偿能力上,资产负债率比较合理,偿债能力和筹资能力良好,投资风险较小;在项目敏感性分析上,经营收入对该项目投资利润率的影响大于经营成本。在环境方面,存在扬尘、废水和建筑垃圾污染,并从各方面提出对策建议。其次,对中蒙皮革项目投资面临的风险进行了分析,并从蒙古国政府职能、基础设施建设、经济政策以及中国企业对蒙投资信誉、投资结构、外汇风险管理等方面提出了应对风险的对策建议。最后,从国内营销模式、国外营销模式、营销策略选择等方面针对ZBBE集团的皮革加工项目提出了投资建议。本文选择科学、合理的投资评估方法,站在第三方角度客观公正的对中蒙皮革投资项目进行评价,以ZBBE集团项目为借鉴,对中蒙皮革企业的投资决策以及两国皮革行业的持续发展都具有积极的意义。
[Abstract]:In twenty-first Century, the rapid development of economy, the cooperation between countries is increasing. With the increasing demand for leather products, leather Mongolia trade volume grows rapidly. Mongolia state-owned natural high-quality resources, but the lack of advanced technology, leather garment processing technology Chinese deep by the Mongolia consumers, China and Mongolia formed a complementary and the potential for cooperation in economy, leather processing industry for employment and economic development of the two countries people have made great contributions. But in the process of investment is also facing environmental pollution, excessive government intervention, foreign exchange risk and other issues, and therefore of the Mongolian leather processing project is of great significance to evaluate the enterprise investment. This paper summarizes the status quo of China Mongolia leather processing industry and the industrial chain, the Mongolia project of leather processing were analyzed by PEST and the Potter five forces model analysis. Based on Z BBE group of leather processing project as a case, based on the basic data collection and forecasting, firstly, investment environment analysis and financial analysis and evaluation on profitability, the project investment income is high, fast recovery, financial income is expected to better, higher level of profitability; in solvency, asset liability ratio is reasonable. Good debt paying ability and financing ability, less investment risk; in the sensitivity analysis, operating income of the project investment profit rate is greater than the cost of operation. There is dust on the environment, building garbage, waste and pollution, and puts forward some countermeasures and suggestions from various aspects. Secondly, analyzes the risk of investment in Mongolia leather items, and from the Mongolia government, infrastructure construction, economic policy and Chinese enterprises in Mongolia investment credit, investment structure, foreign exchange risk management were put forward to deal with the risk of The countermeasures and suggestions. Finally, from the domestic and foreign marketing model, marketing model, marketing strategy choice for the ZBBE group in leather processing projects put forward investment advice. This paper choose the scientific, reasonable investment evaluation methods, evaluation of standing on the third angle objective and fair investment in Mongolia leather project, ZBBE group project for reference. Has a positive significance to the sustainable development of China leather enterprise investment decision-making and the leather industry.

【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.85;F125

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