经济全球化视角下我国零售企业发展思考

发布时间：2018-01-16 22:09

本文关键词：经济全球化视角下我国零售企业发展思考　出处：《商业经济研究》2017年08期 　论文类型：期刊论文

【摘要】：随着我国与国际接轨的步伐越来越快,大批的外商纷纷看好我国市场,进军我国零售业,并且占据了强势主导地位,其发展推动着我国零售业改革创新的同时,也对本土零售企业的发展带来了冲击。一直以来百货是我国市场的主要业态,跨国零售企业的进入,带来了丰富的各种新型零售业态。而零售业的主要业态也由超市行业(包括大型超市、大卖场、仓储式会员商店)迅速崛起取代了百货等传统渠道。跨国零售企业拥有在本国积累的雄厚资金基础、先进的技术手段、多业态的综合销售形式、现代化管理理念、庞大的营销规模和一系列全方位人性化的服务,特别是大型外资超市的全面扩张发展,覆盖了我国大部分市场,极大影响了我国零售业及上下游行业的发展。因此在这种情况下分析我国零售企业发展方向有着积极的意义。
[Abstract]:With the rapid pace of our country in line with international standards, a large number of foreign businessmen have been optimistic about our country's market, entered into our retail industry, and occupied a strong dominant position, its development promotes the reform and innovation of our retail industry at the same time. It also has a great impact on the development of local retail enterprises. The department store has been the main form of business in our country all along, and the entry of multinational retail enterprises. It brings a variety of new types of retail business, and the main form of retail business is the supermarket industry (including large supermarkets, hypermarkets). The rapid rise of warehouse stores has replaced the traditional channels such as department stores. Multinational retail enterprises have a strong financial base, advanced technical means and comprehensive sales form in their own countries. Modern management concept, huge marketing scale and a series of all-round humanized services, especially the comprehensive expansion and development of large foreign-funded supermarkets, covered most of our market. It has great influence on the development of China's retail industry and upstream and downstream industries, so it is of positive significance to analyze the development direction of our country's retail enterprises under this situation.
【作者单位】：天津天狮学院;
【基金】：2012年度天津市教委科研一般项目(人文社科类),项目编号:20122139
【分类号】：F724.2
【正文快照】： 零售企业扩张理论基础零售企业规模扩张的理论依据包括核心能力、连锁经营、品牌延伸理论(孟宪昌,2001)。(一)企业核心能力理论20 世纪70年代,主流战略管理理论指出,外在环境对企业绩效的影响至关重要,主要是安索夫(1965)、波特 (1980)等人提出的“结构—行为—绩效”的SCP 模

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