温州中信银行客户营销管理系统的设计与实现

发布时间：2018-01-17 00:29

本文关键词：温州中信银行客户营销管理系统的设计与实现　出处：《电子科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：在当前经济高速发展的环境下,商业银行之间的竞争也越来越激烈,面对当下的经济现状,对银行业来说既是机遇也是挑战。众多的商业银行根据人们的消费水平和经济收入制定了多种多样的金融产品,然而在竞争如此激烈的形势下,想要保持一定的竞争优势,则需要稳定的客户群。因此,如何提高客户的营销管理水平和服务方式是当前商业银行所面临一个重要问题。课题在对银行客户营销管理背景进行全面了解的基础上,研究课题当前的现状,详细分析系统的需求内容,运用当下流行的系统开发技术进行温州中信银行客户营销管理系统的设计与实现。系统的实现方案采用基于.NET平台下的ASP.NET技术,该技术是当前最为流行的软件开发技术之一,因此可以保证系统中一些核心和复杂业务的实现。其次系统所采用的数据库为SQL Server 2005,它是一款强大的关系型数据库系统,可以有效保证客户数据的全面存储。系统的设计与实现合理地采用软件工程开发方法,通过系统的需求分析、系统设计等关键工作来奠定系统功能实现的完善性。最后通过全面的系统测试工作来检测系统中存在的问题,并进行记录、分析与更正。系统的测试主要是从功能性测试和性能测试两方面着手,通过测试工作保证了系统实现的正确性,同时也达到了预期的需求。银行客户营销管理系统的应用是当前商业银行业务发展的一个必然趋势,它对银行客户营销日常的业务拓展起到了关键性的作用。通过系统可以进行客户信息的综合查询,通过不同类别的条件进行客户信息的筛选,通过对客户指定属性的分析统计为客户提供定制化的客户服务。总之,银行客户营销管理在保证了客户信息全面记录的前提下,可以为银行金融业务的发展提供重要的信息支持,从而保证在当前大数据时代背景下为商业银行的发展奠定优势。
[Abstract]:In the current environment of rapid economic development, the competition between commercial banks is becoming more and more fierce, facing the current economic situation. For the banking industry is both an opportunity and a challenge. Many commercial banks according to the level of consumption and economic income to develop a variety of financial products, but in such a fierce competition situation. To maintain a certain competitive advantage, you need a stable customer base. How to improve the level of customer marketing management and service is an important issue facing commercial banks. Based on a comprehensive understanding of the background of bank customer marketing management, this paper studies the current situation of the subject. Detailed analysis of the system requirements. Using the current popular system development technology to design and implement the customer marketing management system of Wenzhou CITIC Bank. The implementation scheme of the system is based on. Net platform of ASP.NET technology. This technology is one of the most popular software development technologies at present, so it can guarantee the realization of some core and complex business in the system. Secondly, the database used in the system is SQL Server 2005. It is a powerful relational database system, can effectively ensure the overall storage of customer data. The design and implementation of the system reasonable use of software engineering development method, through the system needs analysis. System design and other key work to establish the integrity of the system function. Finally, through a comprehensive system testing work to detect the problems in the system, and record. Analysis and correction. The system testing is mainly from the functional test and performance testing two aspects, through the test work to ensure the correctness of the system implementation. At the same time, the application of customer marketing management system is an inevitable trend in the development of commercial bank business. It plays a key role in the daily business expansion of bank customer marketing. Through the system we can carry out the comprehensive inquiry of customer information and the screening of customer information through different kinds of conditions. Through the analysis of specific attributes of customers to provide customized customer service. In short, the bank customer marketing management in the premise of ensuring a comprehensive record of customer information. It can provide important information support for the development of bank financial business, and thus guarantee the advantage of commercial bank development under the background of current big data era.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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