现代儿童食品的包装设计研究

发布时间：2018-01-17 15:06

本文关键词：现代儿童食品的包装设计研究　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：现如今,科学技术的日益进步和不断提高的生产技术水平,各类商品的需求增长使得包装业在商品发展中起到至关重要的作用。目前市场上,儿童食品包装行业成为食品包装中的主体,与各类商品相互容纳结合,与人们的生活息息相关。本课题从现代儿童食品包装的市场现状开始着手,从造型、色彩、图形、材料、文字等方面对儿童食品的包装设计中所存在的问题进行逐一分析,总结出现代儿童食品包装设计所存在的问题,并探索其发展趋势。食品包装设计在儿童时期中起着至关重要作用,包装设计的合理性不但会强化包装在视觉上的冲击力,而且刺激消费群众的消费热情,在起到促销作用的同时,很大程度上提高了食品在市场中的竞争力。现代儿童食品的包装设计结合了心理学、审美观以及社会文化内涵,由内而外散发着时代性与人文性。食品包装设计覆盖范围广泛,于美学、科学、心理学、民俗学、消费学中相互渗透,焕发神采。包装设计不仅要促进儿童心智成长与审美培养,而且在面对当前平庸化、程式化的设计局面,我们必须要打破僵局、寻求突破。因此,本课题立足于儿童消费者的角度,关注现代儿童的心理和审美需要,使设计具有人性化,进而促使儿童食品包装设计更具针对性、独特性、审美性、合理性。希望通过本课题的研究,能为儿童食品包装设计提供可借鉴的思路,提高产品的营销效果。
[Abstract]:Nowadays, with the development of science and technology and the increasing level of production technology, the increasing demand for various kinds of commodities makes the packaging industry play a vital role in the development of commodities. Children's food packaging industry has become the main body of food packaging, and all kinds of commodities to accommodate each other, closely related to people's lives. This topic starts from the market situation of modern children's food packaging, from the modeling. Color, graphics, materials, text and other aspects of children's food packaging design problems are analyzed one by one, summed up the modern children's food packaging design problems. Food packaging design plays an important role in childhood. The rationality of packaging design will not only strengthen the visual impact of packaging, but also stimulate consumer enthusiasm. The packaging design of modern children's food combines psychology, aesthetics and social and cultural connotations. Food packaging design covers a wide range of aesthetics, science, psychology, folklore, consumer science, mutual penetration. Packaging design not only to promote children's mental growth and aesthetic development, but also in the face of the current mediocre, stylized design situation, we must break the deadlock and seek a breakthrough. This topic is based on the child consumer's angle, pays attention to the modern children's psychology and the esthetic need, causes the design to have the humanization, then impels the children food packaging design to be more pertinence, the uniqueness, the esthetic. It is hoped that through the research of this subject, it can provide some useful ideas for children's food packaging design and improve the marketing effect of the products.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS206.2

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