AD冷链物流中心项目商业计划书

发布时间：2018-01-19 03:20

本文关键词： 商业计划书冷链物流项目建设　出处：《齐鲁工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：我国经济的快速发展,人们的生活水平有了极大幅度的提高,吃饱穿暖的消费理念已经转变为更高的消费理念:食品的新鲜与安全。人们已经习惯到连锁超市的冷鲜专柜购买新鲜食材,各种新鲜冷冻食品所占的比例越来越多。新鲜冷冻食品的背后涉及到的冷链物流环节众多,包括保险、冷藏、运输等环节,人们的生活已离不开冷链物流。为了抓住冷链物流的发展机遇,AD公司拟在烟台投资建立渔业冷链物流中心,在烟台搭建一个完善的冷链服务平台,打造一个面向海内外的渔业冷链物流中心,该中心集加工、冷冻、冷藏、销售等多种功能为一体。经过前期调研与理论知识的运用,本文拟形成该冷链物流中心的商业计划书。本文首先对我国的冷链物流状况进行了系统分析,运用PEST模型,对该项目的宏观环境进行了分析,接着对项目进行SWOT分析,认识到项目存在的外在威胁、机会与内在的优势和劣势,为项目进行服务定位,确定项目的建设地点以及建设内容等。为项目将来的营销计划进行规划,最后运用财务管理的知识制定财务计划,对项目财务决策指标进行评价,并分析潜在风险提出对策。通过本文的研究表明:烟台渔业冷链物流中心前景广阔,对渔业增效、渔民增收和渔业经济的可持续发展有十分重要的意义,具有良好的经济效益和社会效益。本项目税前与税后的投资财务内部收益率均大于基准收益率的参考值;项目的税前投资回收期为7.12年,税后投资回收期为8.03年(含建设期);盈亏平衡点为48.70—36.19%,该项目所面临的风险较少,盈利能力可观,进行投资建设是可以的。
[Abstract]:The rapid development of China's economy, people's living standard has been greatly improved, clothe consumption concept has been transformed into higher consumption concept: fresh and safe food. People are accustomed to cold fresh supermarket counters to buy fresh ingredients, more and more proportion of fresh frozen foods accounted for. Part of the cold chain logistics behind fresh frozen food involves many, including insurance, storage, transportation, people's life cannot do without cold chain logistics. In order to seize the opportunity for development of cold chain logistics, AD company intends to invest in Yantai to establish fishery cold chain logistics center in Yantai to build a sound the cold chain service platform, to build a for overseas fishery cold chain logistics center, the center set processing, refrigeration, cold storage, sales and other functions into one. Through the investigation and the use of theoretical knowledge, this paper intends to form The cold chain logistics center business plan. This paper on China's cold chain logistics status of the system analysis, using PEST model, the macro environment of the project are analyzed, then SWOT analysis of the project, the external threat to recognize the existence of the project, the opportunity and internal advantages and disadvantages, for project service orientation, determine the project's construction site and construction content. For the future project marketing planning, the use of financial management knowledge to develop financial plans and to evaluate the financial decision-making indicators, and analyze the potential risk countermeasures are put forward. Through the study of this paper shows that the Yantai fishery cold chain logistics center prospect. The fishing efficiency, has very important significance for the sustainable development of fishery economy and fisherman's income increase, with good economic and social benefits. The project pre tax and after tax investment property Is the internal rate of return is greater than the benchmark rate of return reference value; project pre tax investment recovery period is 7.12 years, after tax investment recovery period is 8.03 years (including construction period); the breakeven point is 48.70 - 36.19%, the project faces less risk, substantial profitability, investment construction is possible.

【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

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