鱼跃医疗轻资产盈利模式研究

发布时间：2018-01-21 08:25

本文关键词： 医疗器械行业轻资产鱼跃医疗盈利模式　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国逐渐步入老龄化社会,国家对医疗养老产业的发展问题越来越重视。政府不断深化医疗制度改革,并加大对医疗行业的扶持力度,医疗卫生支出逐年增加,使得我国医疗器械市场的需求量大幅上升。这为我国医疗器械行业发展打下了良好的基础,提供了宝贵的机遇。当前我国医疗器械行业的发展现状是:中高端市场被国际巨头垄断,本土企业高速发展。我国医疗器械行业具有起步较晚,企业规模小,技术水平低,管理水平低等特点。我国医疗器械行业转型迫在眉睫,人们认识到盈利模式对一个企业的重要性。一些企业的管理者开始探索新的盈利模式以谋求发展,但是都不尽如人意。因此,企业如何结合自身实际,顺应行业发展趋势,把握市场机遇,通过科学合理的管理方法制定出一套完整的适合本企业发展的盈利模式,成为当前医疗器械行业亟需解决的问题。鱼跃医疗是我国医疗器械行业的龙头老大,公司业绩持续增长,国内外市场份额不断扩大,已然成为世界知名的医疗器械企业,是我国医疗器械行业一面旗帜。鱼跃医疗盈利模式主要采用的是轻资产盈利模式,以研发和产品创新为基础,注重产品营销的平台建设,缩短生产环节,以避“重”就“轻”的方式创造出独特的公司竞争优势与公司价值,并通过鱼跃人不断对轻资产盈利模式的实践探索,逐渐找到了一条适合自身的轻资产发展之路,为鱼跃医疗可持续发展提供充足的动力和稳定的保障。本文以鱼跃医疗为研究对象,结合行业特征,对公司近些年的财务数据进行分析,研究总结出鱼跃医疗当前轻资产盈利模式方式,具体分析出该盈利模式的优势,并对其存在的问题进行合理的优化,一方面,对鱼跃医疗的生存有帮助,为其未来的发展提供了参考意见;另一方面,可以给同行业转型提供参考,有利于促进我国医疗器械行业发展。本文的研究内容在一定程度上丰富了轻资产盈利模式相关理论,为我国传统制造业企业转型升级提供了新的思路。
[Abstract]:As our country gradually enters the aging society, the government pays more and more attention to the development of the medical old-age care industry. The government constantly deepens the reform of the medical system, and increases the support to the medical industry. The medical and health expenditure increases year by year, which makes the demand of the medical device market rise significantly, which has laid a good foundation for the development of the medical device industry in our country. The current development situation of the medical device industry in our country is: the high-end market is monopolized by the international giant, the local enterprise develops at a high speed, the medical device industry of our country starts relatively late, the enterprise scale is small. The technical level is low, the management level is low and so on. People realize the importance of profit model to an enterprise. Some managers begin to explore new profit model to seek for development, but all of them are not satisfactory. Therefore, how to combine their own reality. In line with the development trend of the industry, seize the market opportunities, through scientific and reasonable management methods to formulate a complete set of profit model suitable for the development of the enterprise. Yuyue Medical Industry is the leading medical device industry in China, the company performance continues to grow, domestic and foreign market share continues to expand. Yuyue Medical profit model mainly adopts light assets profit model, based on R & D and product innovation. Pay attention to the platform construction of product marketing, shorten the production link, and create a unique competitive advantage and company value in order to avoid "heavy" and "light" way. And through the Yueyue people to the light assets profit model practice exploration, gradually found a suitable way for their own development of light assets. This paper takes Yuyue Medical as the research object, combines the industry characteristic, carries on the analysis to the financial data of the company in recent years. The research summarizes the current light assets profit mode of Yuyue Medical, analyzes the advantages of the profit model, and optimizes the existing problems. On the one hand, it is helpful to the survival of Yuyue Medical. It provides reference for its future development. On the other hand, it can provide reference for the transformation of the same industry and help to promote the development of the medical device industry in China. To some extent, the research content of this paper enriches the theory of profit model of light assets. It provides a new way of thinking for the transformation and upgrading of traditional manufacturing enterprises in China.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4;F406.7

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