青岛农商银行客户关系管理系统的设计与实现

发布时间：2018-01-21 12:03

本文关键词： 青岛农商银行客户关系管理 ASP.NET技术 SQL Server2008R2　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：网络技术与信息化技术的大力普及与应用,已成为我国各个行业进行市场开发、业绩创收以及实现对客户进行管理的重要手段。同时,对于银行业而言在不断进行自身改革与创新的同时,行业内与行业外的竞争也在不断的显得日趋激烈。随着互联网的大力发展,金融业的环境也在发生着巨大的变化,银行的业务模式随之打破,面对互联网金融带来的冲击,使得银行业由以往只注重业务开发转变为以客户为中心的发展模式。在进行系统设计与实现中,本系统主要基于B/S构架,采用ASP.NET技术与SQL Server2008R2数据库,采用UML面向对象方法,对系统进行全方位的研发。论文首先对系统的营销管理、客户管理、服务管理、统计管理、基础数据、权限管理等六大模块进行用例建模分析与用例描述分析,其次对系统的模块与各个子功能模块进行包图、类图以及顺序图设计,同时对农商银行的客户关系的数据库表进行属性图与数据库表设计,最后对系统的各个功能模块进行界面展示与操作流程图以及部分关键代码展示,通过测试该系统能够胜任青岛农商银行的客户关系管理需求,系统具备较强的稳定性和前瞻性。该系统通过对客户贡献情况分析、客户构成分析、客户服务分析、以及客户流失分析,为银行管理层制定相应的计划调整提供必要的数据支持。总之,该系统的研发为青岛农商银行开发新客户、挖掘潜在客户、服务老客户提供更为快速的服务,该系统也为其它商业银行研发该系统提供必要的借鉴作用。
[Abstract]:The popularization and application of network technology and information technology has become an important means of market development, performance income generation and customer management in various industries of our country. For the banking industry in the continuous reform and innovation in their own at the same time, the industry and the industry outside the competition is also increasingly fierce. With the rapid development of the Internet. The environment of the financial industry is also undergoing tremendous changes, the banking business model has been broken, facing the impact of Internet finance. Make the banking industry from only focus on business development to the customer-centric development model. In the system design and implementation, the system is mainly based on the B / S framework. Adopt ASP.NET technology and SQL Server2008R2 database, adopt UML object-oriented method, carry on the omni-directional research and development to the system. Firstly, the thesis carries on the marketing management to the system. Customer management, service management, statistical management, basic data, authority management and other six modules of use case modeling analysis and use case description analysis, followed by the system modules and each sub-functional modules of the package diagram. Class diagram and sequence diagram design, at the same time, the database table of the customer relationship of the agricultural and commercial bank is designed with attribute diagram and database table. Finally, the interface of each functional module of the system and operation flow chart as well as some key code display, through testing the system can be competent for the customer relationship management requirements of Qingdao Agricultural and Commercial Bank. The system has strong stability and forward-looking. The system through customer contribution analysis, customer composition analysis, customer service analysis, and customer churn analysis. In a word, the research and development of the system can provide more rapid service for Qingdao Agricultural and Commercial Bank to develop new customers, tap potential customers and serve old customers. The system also provides the necessary reference for other commercial banks to develop the system.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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