智能化小区电力营销项目管理模式研究

发布时间：2018-01-21 21:54

本文关键词： 智能化小区电力营销项目电价体系 DSM项目　出处：《华北电力大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着近年来全球资源环境压力的不断增大、电力市场化进程的不断深入,以及用户对电能可靠性和质量要求的不断提升,智能电网的概念应运而生。目前,大批智能化电力小区示范性工程已经建设并逐步投入运营。可以预见,在未来的数十年间智能电网势必成为电力产业新的发展方向并得到快速发展。然而,随着智能电网技术的快速发展其势必会对传统电力系统营销方式带来新的机遇和挑战。因此,如何在智能电网逐步构建的背景下,制定符合我国电网体制且可适应市场竞争需求的营销模式成为亟待解决的问题。本文从项目管理理论中的PDCA方法出发,结合智能化电力小区的构成及其特点,指出在智能化电力小区管理计划阶段,需要结合电力营销的目的制定开展的核心业务,转变电力营销服务观念、创新营销服务策略、提升服务质量和管理效率,构建新形势下全面的、系统的、面向需求侧的电力营销智能化整体框架体系；在智能化电力小区项目管理实施阶段,针对智能电网双向、灵活、互动的特点指出新形势下必须构建灵活的电价机制,通过电价信号传递博弈充分调动电力系统各环节的参与；指出适应智能营销的电价机制应该包括多样、可选、双向、动态、互动五大特性的核心价格手段；针对传统的电力系统存在的经济性差、设备的利用率低的特点,提出利用现代的智能化电力市场营销体系,让用户参与到电网的管理中来,进行电力需求侧管理,系统的介绍了基于价格和基于激励的需求侧响应两种典型需求侧响应机制,最后,结合智能化电力小区项目管理的实施监测和控制结果,开展相应的营销服务反馈,以提高智能化电力小区项目管理的管理水平。在文中,结合北京顺义地区智能化电力小区示范工程,介绍了阶梯电价以及峰谷分时电价的实施效果,验证了电价对居民用电习惯的调节作用；最后系统的介绍了智能化电力营销项目的需求管理及其实施方案。本文的研究成果能够为未来智能电网体系下的电力市场营销管理模式提供参考。
[Abstract]:With the increasing pressure of global resources and environment in recent years, the deepening of electricity marketization process, as well as the continuous improvement of consumer power reliability and quality requirements, the concept of smart grid emerges as the times require. A large number of intelligent power district demonstration projects have been built and gradually put into operation. It can be predicted that the smart grid will become a new direction and rapid development of the power industry in the coming decades. With the rapid development of smart grid technology, it will bring new opportunities and challenges to the traditional power system marketing. It has become an urgent problem to establish a marketing model that can meet the needs of market competition and meet the power grid system of our country. Starting from the PDCA method in the project management theory and combining the constitution and characteristics of the intelligent power district, this paper points out that it is in the management planning stage of the intelligent electric power district. We need to develop the core business combined with the purpose of electricity marketing, change the service concept of power marketing, innovate the marketing service strategy, improve the service quality and management efficiency, and build a comprehensive and systematic system under the new situation. The whole intelligent frame system of electric power marketing oriented to demand side; In the implementation stage of intelligent power district project management, aiming at the characteristics of smart grid bidirectional, flexible and interactive, it is necessary to construct flexible electricity pricing mechanism under the new situation. Through the electricity price signal transmission game, fully mobilize the participation of all links of the power system; It is pointed out that the electricity pricing mechanism to adapt to intelligent marketing should include five core price means which are diverse, optional, bidirectional, dynamic and interactive. In view of the poor economy of traditional power system and the low utilization rate of equipment, it is proposed to use the modern intelligent power marketing system to let users participate in the management of power grid. In this paper, two typical demand-side response mechanisms based on price and incentive are introduced systematically. Finally, the monitoring and control results of intelligent power district project management are combined. Carry out corresponding marketing service feedback to improve the management level of intelligent electric power district project. In this paper, combined with Beijing Shunyi area intelligent power district demonstration project. This paper introduces the effect of step price and peak-valley time-sharing price, and verifies the effect of electricity price on the residents' habit of using electricity. Finally, the demand management of intelligent power marketing project and its implementation scheme are systematically introduced. The research results of this paper can provide a reference for the future power marketing management model under the smart grid system.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61

【参考文献】