基于网络时代的我国零售业无边界零售管理思考

发布时间：2018-01-22 06:03

本文关键词： 网络时代零售企业无边界管理无边界零售无边界消费　出处：《商业经济研究》2015年29期 　论文类型：期刊论文

【摘要】：零售企业基于核心能力进行内外部资源的整合重组,在互联网技术快速发展的当下已经成为可能,因为我国零售企业的各种边界已被打破。鉴于以上情况我国零售企业需要进行无边界零售管理,以对有形资源和无形资源进行重组整合,创造出企业的新价值。同时,零售企业要进一步界定企业与消费者之间和消费者相互之间的无边界关系,认识到产业链外延和内部的无边界管理要求,逐步完善我国零售企业管理职能的无边界、产品营销的无边界和企业操作的无边界。并打破传统的内部垂直职能、组织水平职能和虚拟外部职能的边界,实现零售企业创新活动无边界、销售活动无边界、服务活动无边界,以实现零售企业的价值最大化,还要打破传统经营中的产品、时间和空间边界,借力全渠道零售的无边界方式,尽快使我国零售企业的无边界管理能够完全满足消费者的无边界需求。
[Abstract]:Retail enterprises based on the core competence of internal and external resources integration reorganization in the rapid development of Internet technology in the present has become possible. In view of the above situation, Chinese retail enterprises need to carry out borderless retail management in order to reorganize and integrate tangible and intangible resources. At the same time, retail enterprises should further define the borderless relationship between enterprises and consumers and between consumers, and recognize the extension of industrial chain and the internal requirements of borderless management. Gradually improve the management functions of retail enterprises in our country without boundary, product marketing without boundary and enterprise operation without boundary, and break the traditional internal vertical function, organizational horizontal function and virtual external function boundary. In order to maximize the value of retail enterprises and break the boundary of products, time and space in traditional management, the innovation activities of retail enterprises have no boundary, the sales activities have no boundary, and the service activities have no boundary. With the help of the borderless mode of full-channel retailing, the borderless management of retail enterprises in our country can fully meet the boundless needs of consumers as soon as possible.
【作者单位】：常州工程职业技术学院;
【分类号】：F724.2
【正文快照】： 前言我国正处于快速发展的移动互联网时代,零售企业受到多种环境因素的阻碍和控制,其业绩不断下滑,因此,零售企业必须重新界定传统的边界,清晰管理方式和管理思维。所谓零售企业无边界管理,就是要求我国的零售企业通过打破各种无形的或者是有形的阻碍,使得零售企业的信息、资

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