宜良县发展智慧旅游的政府作用研究

发布时间：2018-01-22 21:42

本文关键词： 宜良智慧旅游政府作用　出处：《云南财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着居民收入水平的持续增加,休假制度的改革,自驾游、自助游、个性游逐渐成为了人们主要的出游偏好,旅游日益大众化、平民化,越来越多的公民能享受旅游服务。国家旅游局把2014年确定为“智慧旅游年”,制定出台了《关于促进智慧旅游发展的指导意见》;作为全国旅游大省的云南省,提出了“旅游二次创业”,出台了《云南省旅游产业转型升级三年(2016—2018)行动计划》《云南省旅游业“十三五”规划》;昆明市结合实际,提出了打造世界知名旅游城市、国际旅游集散地和目的地的目标,并被确定为全国第二批智慧旅游城市试点。宜良县作为昆明市近郊的旅游大县,提出了打造昆明休闲养生度假旅游拓展区、昆明“休闲客厅”和云南旅游强县的发展目标。随着物联网、大数据、云计算时代的到来,宜良县要在新一轮的旅游竞争中有所作为,实现既定的旅游发展目标,就必须从引领全国、全省旅游发展趋势、前沿的旅游全域化、智慧化上着力,提高旅游业的信息化、智能化水平,发展智慧旅游。为此,笔者分析了宜良发展智慧旅游的外部环境条件、发展旅游及发展智慧旅游的内部环境条件,以及国内外智慧旅游现状,经验启示和宜良所要面临的挑战。最后从公共管理的视角,提出了宜良县发展智慧旅游的构想和政府作用的发挥,包括政府主导建设宜良县智慧旅游的基础设施建设和管理公共平台建设,引导企业、游客、市民共同参与智慧旅游服务体系构建,鼓励旅游企业打造智慧旅游项目示范。研究表明,宜良县发展智慧旅游建设的根本在于充分发挥政府作用,构建从景区景点到旅行社、酒店、游客,从游前到游中、游后的智慧管理、智慧服务、智慧营销体系,推动宜良旅游实现转型升级跨越发展。文章的第一部分是绪论,包括了论文的研究背景意义、国内外相关研究成果和研究方法路线;第二部分是相关概念理论;第三部分是宜良发展智慧旅游的基础条件;第四部分是宜良发展智慧旅游的挑战和国内外经验借鉴;第五部分是宜良智慧旅游建设的构想和措施;第六部分是结论和结语。
[Abstract]:With the continuous increase of the income level of residents, the reform of the vacation system, self-driving, self-help, personality tourism has gradually become the main travel preference, tourism is becoming more and more popular and popularized. More and more citizens can enjoy tourism services. The National Tourism Administration designated 2014 as the "year of Wisdom Tourism" and formulated the guidelines on promoting the Development of Intelligent Tourism; As a big tourism province in China, Yunnan Province has put forward the "tourism second venture". Issued the "Yunnan tourism industry transformation and upgrading three years" 2016-2018) action plan "Yunnan tourism" "the 13th Five-Year Plan"; Combined with reality, Kunming puts forward the goal of building a world-famous tourist city, international tourism distribution center and destination. Yiliang County, as a big tourism county in the suburbs of Kunming City, proposed to build a tourism development area of Kunming for leisure, health and vacation. Kunming "leisure living room" and Yunnan tourism strong county development goal. With the Internet of things, big data, the arrival of cloud computing era, Yiliang County in a new round of tourism competition. To achieve the established goal of tourism development, we must lead the whole country, the whole province tourism development trend, the frontier tourism global, intelligent efforts to improve the level of information and intelligence of tourism. Therefore, the author analyzes the external environmental conditions of developing intelligent tourism in Yiliang, the internal environmental conditions of developing tourism and developing intelligent tourism, and the present situation of intelligent tourism at home and abroad. Finally, from the perspective of public management, this paper puts forward the concept of developing intelligent tourism and the role of government in Yiliang County. Including the government led the construction of intelligent tourism infrastructure construction and management of public platform construction, guiding enterprises, tourists, citizens to participate in the construction of intelligent tourism service system. Encourage tourism enterprises to create intelligent tourism project demonstration. The study shows that the foundation of the development of intelligent tourism in Yiliang County lies in giving full play to the role of the government, from scenic spots to travel agencies, hotels, tourists. The first part of the article is the introduction, including the background meaning of the thesis, which is the wisdom management, the intelligent service, the intelligent marketing system, and the promotion of the transformation and upgrading of Yiliang tourism. Related research results and research methods at home and abroad; The second part is related concept theory; The third part is the basic conditions of developing intelligent tourism in Yiliang. The 4th part is the challenge of Yiliang's development of intelligent tourism and the reference of domestic and foreign experience. The 5th part is the conception and measure of Yiliang wisdom tourism construction; Part 6th is the conclusion and conclusion.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630;F592.7

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