民族地区旅游国际化水平研究

发布时间：2018-01-24 10:26

本文关键词： 民族地区旅游国际化 AHP　出处：《中央民族大学学报(哲学社会科学版)》2017年02期 　论文类型：期刊论文

【摘要】：运用AHP方法和德尔菲法,构建包含6个二级指标、43个三级指标的旅游国际化评价体系,可得出五个少数民族自治区与东部地区的旅游国际化水平值,在此基础上,进行民族地区与东部地区之间的旅游国际化水平比较,结果显示:民族地区的旅游国际化水平远远低于东部地区;五个少数民族自治区之间的旅游国际化水平也有明显差距,由高到低依次为:广西、新疆、内蒙古、宁夏和西藏。对此,依据竞争优势理论和民族地区旅游业的特点,应实施扩大对外开放,搞好国际间和区域间的合作,充分发挥旅游企业的作用,提高参与国际竞争的能力,提升民族地区的旅游品质,打造民族地区旅游品牌,利用现代科技手段,加强民族地区的旅游宣传和市场营销等等对策。
[Abstract]:By using AHP method and Delphi method, the evaluation system of tourism internationalization including 6 secondary indexes and 43 tertiary indexes is constructed, and the level of tourism internationalization in the five ethnic minority autonomous regions and the eastern regions can be obtained. On this basis, the level of tourism internationalization between ethnic regions and eastern regions is compared. The results show that the level of tourism internationalization in ethnic areas is much lower than that in eastern regions; There is also a significant gap between the five ethnic autonomous regions in the level of tourism internationalization, from high to low: Guangxi, Xinjiang, Inner Mongolia, Ningxia and Tibet. According to the theory of competitive advantage and the characteristics of tourism industry in minority areas, we should carry out opening wider to the outside world, do well in international and regional cooperation, give full play to the role of tourism enterprises and improve the ability to participate in international competition. To improve the quality of tourism in minority areas, to create tourism brands in ethnic areas, to use modern scientific and technological means, to strengthen tourism publicity and marketing in minority areas and other countermeasures.
【作者单位】：中央民族大学管理学院;宁波城市职业技术学院旅游学院;
【基金】：国家社科基金“‘一带一路’战略下旅游开发促进南疆地区稳定与发展机制与对策研究”(项目编号:15BMZ052)部分成果
【分类号】：F592
【正文快照】： 国际化是当今世界经济发展的大趋势,作为世界第一大产业的旅游业在加速国际化发展进程中发挥着重要作用。在中国西部大开发战略中,民族地区旅游业先后被作为先导产业、重点产业、支柱产业加以培养。经过几十年的发展,旅游业在带动民族地区社会经济发展,实现脱贫致富、扩大开放

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