社交媒体注意力欺骗行为研究

发布时间：2018-01-31 14:26

本文关键词： 注意力经济注意力欺骗社交媒体内容分析　出处：《浙江工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：网络媒介发展到今天已步入自媒体(We Media)时代。普通大众通过社交媒体分享和提供着各自发生的事件和新闻。媒介去中心化的结果是信息进一步膨胀。注意力经济市场中,买方市场的格局已经形成。即产品的供给量(信息内容)远远超过了用户需求的承载力(注意力)。注意力竞争变得更加剧烈,这便衍生了一种新的竞争手段——注意力欺骗。本文基于注意力经济理论和传播学理论,结合心理学、认知学、营销学等理论,采用文献分析法、案例分析法以及抽样调查法,对社交媒体注意力欺骗的概念和特征进行辨析和提炼;深入案例来研究其行为动机和行为规律;分析和批判其行为伦理;归纳和总结其行为过程并预测未来的研究趋势。通过对社交媒介的注意力欺骗研究来引发对网络注意力经济的进一步探讨。本文的创新之处在于从注意力经济视角来考察社交媒介注意力欺骗过程和欺骗效果的关联。
[Abstract]:The development of the network media has stepped into the media since today. Times. Ordinary people share and provide their own events and news through social media. The result of media decentralization is the further expansion of information in the attention economy market. The pattern of buyer's market has been formed. That is, the supply (information content) of the product far exceeds the carrying capacity of the user's demand (attention). The attention competition becomes more intense. Based on the theory of attention economy and communication, and combining the theories of psychology, cognition and marketing, this paper adopts the literature analysis method. Case analysis and sample survey, the concept and characteristics of social media attention deception are analyzed and refined. To study the behavior motivation and the behavior law in the deep case; Analyzing and criticizing its behavior ethics; The behavioral process is summarized and the future research trend is forecasted. Through the study of attention deception on social media, the further discussion of the network attention economy is initiated. The innovation of this paper is to look at the attention economy from the point of view of the attention economy. Angle to examine the relationship between the process of distraction and the effect of deception in social media.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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