越南饮食文化传播探析

发布时间：2018-02-02 13:42

本文关键词： 饮食文化越南饮食文化文化传播传播策略和传播模式　出处：《西南大学》2015年硕士论文　论文类型：学位论文

【摘要】：越南属于东南亚地区,物产丰富,人民安乐,不仅历史文史悠久,根底深厚,而且孕育了独特的、内涵丰富越南饮食文化。越南饮食文化是越南文化的一个重要组成部分,在饮食器具,饮食习俗等等方面都体现了越南的精神文化。水稻是最重要的越南的饮食文化的载体,越南饮食文化在国内和世界的影响变得越来越重要。但餐饮业日益繁荣的经济增长背后,越南传统饮食文化的意义和内容面临着现代新生文化元素的冲击和融合。越南饮食文化如何更好的继承和创新,以达到经济利益和文化的平衡,我们需要探讨越南饮食文化传播和沟通策略。本论文基于越南当地,从传播学的角度,结合当地的民俗习惯,以广告、文化产业、旅游、营销、管理等等专业知识为基础,首先阐述了越南饮食文化系统的组成,包括饮食文化元素和越南饮食文化结构,并通过对接与越南的文化内涵,深入探讨越南饮食文化的特点,和越南饮食文化传播教育,经济,文化,审美价值：其次介绍了越南饮食文化传播的现状和问题,本论文最后一章提出利用CIS理论塑造越南饮食文化品牌形象,使用专业教育提高服务人员的综合素质,建立越南饮食文化传播的良性生态系统,加强政府部门的监管和服务功能,构建景观系统的越南饮食文化传播,形成机各种媒体联动的传播机制和沟通策略。本论文结合媒体的特点、现代媒体的发展以及观众的媒体使用,采用内容分析法,对越南的饮食文化进行了理论探讨和实证研究,为了使传输渠道或方式符合大众媒体接触习惯,并提出越南饮食文化传播的策略,以有效地继承和发扬越南饮食文化,并赋予其当代越南精神,使越南饮食文化可以准确地把握时代的特征,总是站在时代和实践前沿,继承发展的大胆探索。
[Abstract]:Vietnam belongs to Southeast Asia, rich in products, people happy, not only has a long history, deep roots, but also gave birth to a unique. Vietnamese food culture is an important part of Vietnamese culture, which is an important part of eating utensils. Food customs and other aspects reflect the Vietnamese spiritual culture. Rice is the most important carrier of Vietnamese diet culture. Vietnamese food culture has become increasingly important both at home and around the world. But the growing economic growth of the catering industry is behind it. The significance and content of Vietnamese traditional diet culture is facing the impact and integration of modern new culture elements. How to inherit and innovate the Vietnamese diet culture better to achieve the balance of economic interests and culture. We need to discuss the communication strategies of Vietnamese food culture. This paper is based on Vietnamese local, from the perspective of communication, combining local customs, advertising, cultural industry, tourism, marketing. Management and other professional knowledge as the foundation, first elaborated the Vietnamese diet culture system composition, including the diet culture element and the Vietnamese diet culture structure, and through the docking with Vietnam's cultural connotation. The characteristics of Vietnamese diet culture, and Vietnamese diet culture communication education, economy, culture, aesthetic value: secondly, introduced the status quo and problems of Vietnamese diet culture communication. The last chapter of this paper proposes to use CIS theory to shape the brand image of Vietnamese food culture, to use professional education to improve the comprehensive quality of service personnel, and to establish a sound ecological system of Vietnamese diet culture communication. Strengthen the supervision and service function of government departments, build the landscape system of Vietnamese food culture communication, form the communication mechanism and communication strategy of various media linkage. This paper combines the characteristics of the media. The development of modern media and the media use of the audience, using the content analysis method, the food culture in Vietnam has carried on the theoretical discussion and the empirical research, in order to make the transmission channel or the way accord with the mass media contact custom. And put forward the Vietnamese diet culture communication strategy, in order to effectively inherit and carry forward the Vietnamese diet culture, and endow it with the contemporary Vietnamese spirit, so that Vietnamese food culture can accurately grasp the characteristics of the times. Always stand at the forefront of the times and practice, inheriting the development of bold exploration.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS971

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