中国农业银行内蒙古分行营业部“三农”业务发展战略研究

发布时间：2018-02-02 20:03

本文关键词： “三农”业务中国农业银行内蒙古分行营业部发展战略　出处：《内蒙古财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,随着国家对农村金融的重视程度不断提升,资源投入不断加大,农村金融环境得到了大幅改善,县域经济发展异军突起。农业银行由于历史传统等原因与县域经济有着紧密联系,而我国国民经济的基本单元之一就是农村县域经济。农业银行县域支行是我国农村金融机构的典型代表,它充分发挥着集中农村闲散资金、满足农村信贷需求的价值。我国正处于农村金融体制改革的转型关键时期,恰逢农业银行也尚处于综合改革的深水期,而且农业银行在农村县域分布着大量机构、人员和金融资产。可见,在当前全国县域经济发展的新格局下,“三农”业务的发展方向和县域支行的管理体制等问题是需要进行深层次的思考,也是需要进行战略选择的重大课题。中国农业银行内蒙古分行营业部“三农”业务是本篇论文的研究对象,通过对研究对象充分调研,文章阐述了中国农业银行内蒙古分行营业部“三农”业务发展现状,对中国农业银行内蒙古分行营业部“三农”业务发展中存在的问题进行了深入分析,并针对问题结合所学理论知识和工作经验,按照SWOT等分析法提出了中国农业银行内蒙古分行营业部“三农”业务发展的指导思想、目标及原则,进而提出了以优化管理机制,构建高效体系,完善渠道建设;优化营销体系,调整客户结构,提升营销层次;夯实市场份额;完善考核机制,健全评价体系;加快创新产品,提升县域市场竞争力;强化风险控制,实现可持续发展为措施的战略实施措施。为中国农业银行内蒙古分行营业部“三农”业务的健康稳步发展、市场竞争力的进一步凝聚找到一条“新路”,同时也为该行适应当前县域经济的快速发展提供了科学决策与参考。
[Abstract]:In recent years, with the national emphasis on rural finance is increasing, the resource investment is increasing, and the rural financial environment has been greatly improved. Because of the historical tradition and other reasons, the Agricultural Bank of China has a close relationship with the county economy. And one of the basic units of our national economy is the rural county economy. The county branch of Agricultural Bank is a typical representative of the rural financial institutions in our country, and it gives full play to the concentration of rural idle funds. To meet the value of rural credit demand. China is in the transformation of the rural financial system reform critical period, coinciding with the agricultural bank is also in the deep-water period of comprehensive reform. And agricultural bank in the rural counties distribution of a large number of institutions, personnel and financial assets. Visible, in the current national county economic development of a new pattern. The development direction of the "three rural" business and the management system of the county branch need to be considered at a deep level. Agricultural Bank of China Inner Mongolia branch business "three rural" business is the research object of this paper, through the full investigation of the research object. This paper expounds the present situation of the development of agriculture, rural areas and farmers business in Inner Mongolia Branch of Agricultural Bank of China, and analyzes the problems existing in the development of agriculture, rural areas and farmers business in Inner Mongolia Branch of Agricultural Bank of China. According to the analysis method of SWOT and so on, this paper puts forward the guiding ideology, objectives and principles of the development of the "three rural areas" business of the Inner Mongolia Branch of Agricultural Bank of China. Then it puts forward to optimize the management mechanism, to build an efficient system and to perfect the channel construction. Optimize the marketing system, adjust the customer structure, enhance the marketing level; Ramming up market share; Perfect the examination mechanism, perfect the evaluation system; Speed up the innovation of products, improve the competitiveness of the county market; Strengthen risk control, realize sustainable development as a measure of strategic implementation measures, for the Agricultural Bank of China Inner Mongolia Branch Business Department of the "San Nong" business healthy and steady development. The further agglomeration of market competitiveness provides a scientific decision and reference for the bank to adapt to the rapid development of county economy at the same time.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F832.43

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