基于J2EE的大众点评闪惠项目优惠系统的设计与实现

发布时间：2018-02-04 11:20

本文关键词： 闪惠 JavaEE Spring框架 Pigeon　出处：《南京大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国移动互联网行业的不断发展,020行业在当前人们的生活中扮演着越来越重要的角色。O2O(OnlineToOffline,或称OtoO)是线上购买和线下消费有机结合的一种电子商务模式,它是指线上购买带动线下消费,即将线下商务机会与互联网技术结合在一起。伴随着餐饮行业的迅速发展,020与餐饮相结合的商业模式成为了很多商家青睐的选择,为了给商家带来更大的客流量,也为用户带来更多的优惠信息,团购业务应运而生。团购是指某些团体通过大批量地向供应商订购,以低于市场价格获得产品或服务的采购行为。团购业务正在如火如荼的发展着,同时,各式各样的弊端是不可避免的。在很多消费者眼中,团购是一种较为低端的消费,他们认为便宜的价格必然会带来低质量的服务,因此在很多消费场合,团购会受到排斥；在很多商家眼中,团购本质上是在伤害自身的利益,商户不愿意为了线上推广而放弃自身的利益,进而他们会拒绝团购。本文描述了一种新的产品——闪惠。相比于团购,闪惠是一种全新的营销方式,它不仅包含了现有团购业务的优势,而且可以避免目前团购存在的种种弊端。闪惠项目利用大众点评网现有的团购商户资源,配合支付宝和微信支付,建立新的业务模式：用户在手机端输入金额,系统根据这家商户的现有优惠,计算实际需要支付的金额,而后调用支付宝或者微信支付,完成最终的消费闭环。在整个闪惠项目中,优惠系统作为整个闪惠项目的核心系统,负责存储和读取所有优惠内容,提供优惠录入,优惠修改,优惠删除和优惠读取等多个功能。优惠系统使用了MVC模式的设计思想,结合了Spring等先进的技术框架,利用公司内部的Pigeon框架,对其他系统提供WebService接口。随着闪惠项目的上线运行,越来越多的商户和用户开始接受并喜爱这种新的消费方式,为大众点评网带来了更多的商机,为整个020行业提供了一种的业务模式。
[Abstract]:With the continuous development of mobile Internet industry in China, the "020" industry is playing a more and more important role in people's lives. OtoO) is an electronic commerce mode which combines online purchase and offline consumption. It refers to online purchasing drives offline consumption. Along with the rapid development of the catering industry, the business model of combining the offline business opportunities with the Internet technology has become the preferred choice for many businesses. In order to bring more customers to the merchants and more preferential information to the users, the group purchase business arises at the historic moment. Group purchase refers to some groups order from the suppliers in large quantities. The purchase of products or services under the market price. Group purchase business is in full swing development, at the same time, a variety of drawbacks is inevitable. In the eyes of many consumers. Group purchase is a relatively low end of consumption, they think that cheap prices will inevitably bring low quality services, so in many consumer occasions, group buying will be excluded; In the eyes of many businesses, group buying is essentially hurting their own interests, merchants are not willing to give up their own interests in order to promote online. This article describes a new product, flash. Compared with group buying, flash is a new marketing method, which not only includes the advantages of existing group buying business. And can avoid the current group purchase of all kinds of drawbacks. The project uses Dianping existing group buying business resources, with Alipay and WeChat Pay, the establishment of a new business model: users in the mobile phone end input amount. The system calculates the actual amount of money that needs to be paid according to the current discount of the merchant and then calls Alipay or WeChat Pay to complete the final consumption close-loop. In the whole flash project. As the core system of the whole flash project, the preferential system is responsible for storing and reading all preferential content, providing preferential input and modification. The preferential system uses the design idea of MVC mode, combines the advanced technical framework such as Spring, and makes use of the internal Pigeon framework of the company. Provide WebService interface to other systems. As the Flash Project goes live, more and more merchants and users are beginning to accept and love this new way of consumption. For Dianping network to bring more business opportunities, for the entire 020 industry to provide a business model.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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