杭州市萧山区城厢镇湘湖村旅游开发研究

发布时间：2018-02-04 16:56

本文关键词： 湘湖村乡村旅游旅游产品需求消费　出处：《华中师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着体验经济时代的到来,人们的消费观念和方式都发生了巨大的变化,人们希望追求更多身心上的体验与感受。乡村旅游便在这大环境中体现出其独特的优势,受到广大游客们的欢迎和青睐。旅游者对乡村旅游产品的需求渐渐的从物质享受过渡到精神享受,使得乡村旅游产品的开发逐渐朝自然性、体验性、互动性上演变,这也是市场需求的必然发展趋势。本文在研究总结相关学者研究方法及成果的基础上,运用文献分析法、案例分析法、综合分析法,在可持续发展理论、旅游需求理论和体验经济理论的指导和支持下,以湘湖村旅游产品开发为案例,梳理了该村旅游产品开发的现状与问题,对湘湖村旅游发展进行了SWOT分析,在重点对湘湖村乡村旅游发展的动力分析基础上,提出了强化政府职能,加强旅游基础设施与市场营销力度、居民积极参与,开发适销对路的旅游产品湘湖村乡村旅游发展的建议。
[Abstract]:With the advent of the experience economy era, people's consumption concepts and ways have undergone tremendous changes. People want to pursue more physical and mental experience and feelings. Rural tourism will reflect its unique advantages in this environment. By the majority of tourists welcome and favor. Tourists' demand for rural tourism products gradually transition from material enjoyment to spiritual enjoyment, making the development of rural tourism products gradually towards the nature, experience. Interactive evolution, which is also the inevitable development trend of market demand. This paper summarizes the research methods and results of relevant scholars, using literature analysis, case analysis, comprehensive analysis. Under the guidance and support of sustainable development theory, tourism demand theory and experience economy theory, taking Xianghu village tourism product development as a case, this paper combs the current situation and problems of the village tourism product development. On the basis of the SWOT analysis of Xianghu village tourism development, the paper puts forward strengthening the government function and strengthening the tourism infrastructure and marketing on the basis of the analysis of the motive force of the Xianghu village rural tourism development. Residents actively participate in the development of marketable tourism products Xianghu Village rural tourism development proposals.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7;F327

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