共创光伏公司发展战略研究

发布时间：2018-02-05 19:13

本文关键词： 共创光伏发展战略　出处：《南华大学》2015年硕士论文　论文类型：学位论文

【摘要】：全球能源危机与环境污染等问题日趋严重,太阳能光伏发电技术成为各国重点发展的新能源产业。我国政府对光伏行业的发展非常重视,近年来相继密集出台了一系列相关政策来保证并促进光伏产业的发展。2014年11月份召开的APEC会议,也提出了“APEC蓝”的口号,环境保护和绿色能源在我国受到了越来越多的关注与支持。共创光伏成立于2009年7月,是湖南省第一家从事硅基薄膜电池组件生产与研发的光伏企业。经过五年的发展,共创光伏取得了一系列成就。但在新的经济形势和光伏产业形势下,共创光伏也面临着一系列机遇和挑战。如何成功地把握机遇,应对挑战成为了共创光伏发展的关键问题,很有必要对共创光伏进行系统的战略规划设计。以期通过实施发展战略,来成功地把握外部环境的机会并规避外部威胁,把共创光伏的生产经营提升到新的水平。本研究一共分为七部分,对共创光伏的发展战略进行了系统设计。在对共创光伏进行发展现状分析的基础上,制订了共创光伏的发展战略。共创光伏的发展战略从加强产品与技术研发,组织结构变革与组织创新,进一步加强人力资源管理,推进国际化发展进程,加大市场营销投入,提升融资能力等方面来开展实施。并且,把共创光伏的分战略从时间节点上来规划,划分为三个战略阶段,重点理清了总体战略与分战略的互动关系,增强了战略的有效性与可执行性。本研究可以为企业战略制定作参考并提供理论借鉴,为共创光伏的经营管理提供现实基础、决策建议、经营指导等。
[Abstract]:The global energy crisis and environmental pollution are becoming more and more serious. Solar photovoltaic technology has become a key new energy industry in various countries. Our government attaches great importance to the development of photovoltaic industry. In recent years, a series of related policies have been introduced to ensure and promote the development of photovoltaic industry. In November 2014, the APEC Conference also put forward the slogan "APEC Blue". Environmental protection and green energy have received more and more attention and support in our country. It is the first photovoltaic enterprise in Hunan province which is engaged in the production and development of silicon based thin film cell modules. After five years of development, the establishment of photovoltaic has made a series of achievements. However, under the new economic situation and the situation of photovoltaic industry. To create photovoltaic is also facing a series of opportunities and challenges. How to successfully grasp the opportunities to deal with the challenges has become a key issue for the development of photovoltaic. It is necessary to plan and design the system of photovoltaic system in order to successfully grasp the opportunities of the external environment and avoid the external threats through the implementation of the development strategy. This study is divided into seven parts, the development strategy of creating photovoltaic system design. On the basis of the analysis of the current situation of photovoltaic development. The development strategy for creating photovoltaic is to strengthen product and technology research and development, organizational structure reform and organizational innovation, further strengthen human resource management, and promote the process of international development. Increase marketing investment, improve financing capacity to carry out the implementation. And, the sub-strategy of creating photovoltaic from the time node to plan, divided into three strategic stages. The focus of this study is to clarify the interaction between the overall strategy and the sub-strategy, and to enhance the effectiveness and enforceability of the strategy. This study can be used as a reference and theoretical reference for corporate strategy formulation. To create photovoltaic operation and management to provide a realistic basis, decision-making recommendations, business guidance and so on.
【学位授予单位】：南华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6

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