舞台剧《战马》中文版的商务合作研究

发布时间：2018-02-09 14:38

  本文关键词： 商务合作 选择合作方 资源整合　出处：《戏剧文学》2017年08期 　论文类型：期刊论文

【摘要】：随着戏剧行业的持续发展,演出职业专业化细分会愈发明显。制作方、营销方、出资方作为戏剧演出商务合作的主体,通过商务合作活动的策划与实施实现各自的合作目标。商务合作模式有项目与项目的合作、项目与人的合作、项目与技术的合作、项目与资金的合作以及项目与社会资源的合作,无论哪一种模式,利益的合理分配是商务合作方互相选择的重要标准。所以,作为演出制作方和营销方都要抓住自己的优势与资源,在商务合作中各取所需,呈现高质量演出的同时,让更多观众走进剧场。
[Abstract]:With the continuous development of the drama industry, the division of professional performance will become more and more obvious. Producers, marketers and investors are the main players in the business cooperation of theatrical performances. Through the planning and implementation of business cooperation activities to achieve their respective cooperation objectives. Business cooperation mode includes project and project cooperation, project and human cooperation, project and technical cooperation, The cooperation between project and fund and the cooperation between project and social resources, no matter which mode, the reasonable distribution of benefits is the important criterion for business partners to choose each other. As producers and marketers, they should seize their own advantages and resources, take what they need in business cooperation, present high quality performances, and let more audience enter the theater at the same time.
【作者单位】： 中央戏剧学院;
【基金】：中央戏剧学院基础研究项目“舞台剧《战马》中文版范例研究”(项目编号:YN1511)的阶段性成果之一
【分类号】：J892
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本文编号：1498159