华夏银行潍坊支行营销人员绩效考核管理研究

发布时间：2018-02-11 09:48

本文关键词： 商业银行绩效考核指标体系胜任力模型　出处：《哈尔滨理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：商业银行生存和发展最重要的因素就是要有良好的效益,而一个银行的绝大部分效益是由它的营销人员所创造的,所以银行营销人员的工作状况关系着银行的生存与发展。如何公正有效的衡量营销人员的业绩,并且给以客观的评价和薪酬,进而最大限度的调动其工作的积极性和主动性,是每个商业银行都应该考虑的问题,而商业银行营销人员的绩效考核是其管理的关键问题。银行的绩效考核体系一定要结合银行自身的发展战略、发展阶段以及市场环境来进行设计,不能完全照抄照搬其他企业的经验,因为只有从自身的实际特点出发,通过不断的实践和摸索,坚持探索调整与完善自身的考核体系,才能真正发挥激励员工的作用,才能达到资源的最优配置。本文对华夏银行潍坊支行营销人员的绩效考核现状进行了梳理,通过分析华夏银行潍坊支行营销人员的现行绩效考核方式,指出了该行绩效考核存在的问题。根据华夏银行潍坊支行的考核管理状况,对华夏银行潍坊支行营销人员绩效考核指标进行重新设计,使综合绩效管理模式能成为提高银行营销人员绩效的一种管理工具。本文主要将华夏银行潍坊支行对营销人员单一的绩效评估模式上升到以平衡计分卡及营销人员胜任力素质模型为核心的绩效管理的模式上来,新绩效考核体系的构建以平衡计分卡为基础考核指标,在此基础上结合营销人员的胜任力模型,通过二者的有机结合来帮助银行卓有成效的实施发展战略,也希望为更多的商业银行改革绩效管理模式提供参考和建议。
[Abstract]:The most important factor for the survival and development of commercial banks is to have good benefits, and most of the benefits of a bank are created by its marketers. Therefore, the working condition of bank marketing personnel is related to the survival and development of bank. How to measure the performance of marketing personnel fairly and effectively, and give them objective evaluation and compensation, and then maximize the enthusiasm and initiative of their work, It is a problem that every commercial bank should consider, and the performance appraisal of the marketing personnel of the commercial bank is the key problem of its management. The performance appraisal system of the bank must be combined with the development strategy of the bank itself. The stage of development and market environment to design, can not copy the experience of other enterprises completely, because only from their own actual characteristics, through continuous practice and exploration, adhere to explore and improve their own assessment system, In order to truly play the role of incentive staff, to achieve the optimal allocation of resources. This paper reviews the current situation of the performance appraisal of the marketing staff of Weifang Branch of Huaxia Bank. Based on the analysis of the current performance appraisal methods of the marketing staff of Weifang Branch of Huaxia Bank, this paper points out the problems existing in the performance appraisal of the bank. According to the assessment and management situation of Weifang Branch of Huaxia Bank, Redesigning the performance appraisal index of the marketing staff of Weifang Branch of Huaxia Bank, The comprehensive performance management model can be a management tool to improve the performance of bank marketers. This paper mainly raises the single performance evaluation model of Weifang Branch of Huaxia Bank to a balanced scorecard and marketers. The performance management model based on the competency quality model, The construction of the new performance appraisal system is based on the balanced Scorecard, which combines the competency model of the marketing personnel and helps the bank to carry out the development strategy effectively through the organic combination of the two. Also hope to provide reference and suggestions for more commercial banks to reform the performance management model.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F832.33

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