三网融合下宁波华数广电网络有限公司发展战略研究

发布时间：2018-02-11 12:55

本文关键词： 战略管理三网融合宁波华数广电网络有限公司发展战略　出处：《南昌大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着国家对三网融合的政策支持和推进,最终三网融合当中最为重要的一个竞争主体——广电网络未来的发展将面对巨大的机遇和挑战。我国传统的广电网络公司都是以广播和电视业务为主,但是随着有线网络、移动客户端以及移动网络的发展,广电网络的受众被分流,电信运营商的在线视频业务已经对广电网络的进一步发展造成了影响。因此,如何在新的竞争环境下,克服困难,抓住机遇,开拓创新,是传统广电行业发展必须面临和解决的问题。研究这个问题具有一定的理论价值和应用价值。本论文通过对华数广电网络有限公司实际发展状况的分析,在三网融合背景下,对广电网络发展战略进行研讨剖析,并提出对策措施。本文在结构上共分六章。其中,第一章为导论,对课题的研究背景、研究的宗旨及作用意义进行说明,并结合相关文献展开综合阐明和剖析。第二章详细概括企业战略管理的理念,主要从管理的概念、战略管理措施和战略管理的理论等几方面具体描述。文章第三章主要利用PEST及SWOT分析方法对宁波华数广电网络有限公司的发展境况展开具体剖析。论文的第四章提出了宁波华数广电网络有限公司的发展战略。考虑其企业当前的发展状况,提出企业的一体化发展战略和差异化战略作为宁波华数广电网络有限公司的未来发展战略。第五章提出宁波华数广电网络有限公司战略发展的具体实施计划、步骤和保障措施提出自己的建议。第六章为总结和展望,对本课题的探究实质进行总结,同时点明文章存在欠缺的部分,并进一步指出未来在此方面的研究方向。本论文基于三网融合的背景,着重对广电网络企业的发展策略进行研究,以宁波华数广电网络有限公司作为研究对象,剖析其内部和外部环境,提出传统广电网络的发展战略,以及人力资源、组织架构、财务、技术、市场营销和文化方面的保障措施,对广电网络企业未来发展具有较强的针对性和指导性。
[Abstract]:With the support and promotion of the national policy on the integration of three networks, In the end, the development of radio and television networks, one of the most important competitors in the integration of three networks, will face enormous opportunities and challenges in the future. The traditional broadcasting and television network companies in China are mainly engaged in broadcasting and television services, but with the cable network, With the development of mobile client and mobile network, the audience of radio and television network is shunted, and the online video service of telecom operators has had an impact on the further development of radio and television network. Therefore, how to overcome the difficulties in the new competitive environment, Seizing the opportunity and opening up and innovating are the problems that must be faced and solved in the development of traditional radio and television industry. The research on this problem has certain theoretical and applied value. This paper analyzes the actual development situation of Huasu Radio and Television Network Co., Ltd. Under the background of the integration of three networks, the development strategy of radio and television network is discussed and analyzed, and the countermeasures are put forward. The structure of this paper is divided into six chapters. Among them, the first chapter is the introduction, the research background of the subject. The purpose and significance of the study are explained, and combined with the relevant literature to develop a comprehensive explanation and analysis. Chapter two summarizes the concept of enterprise strategic management in detail, mainly from the concept of management, The third chapter mainly uses PEST and SWOT analysis method to analyze the development situation of Ningbo Huasu Radio and Television Network Co., Ltd. 4th chapter of the paper. The development strategy of Ningbo Huasu Radio and Television Network Co., Ltd is put forward. Put forward the integration development strategy and differentiation strategy of the enterprise as the future development strategy of Ningbo Huadu Radio and Television Network Co., Ltd. 5th chapter puts forward the specific implementation plan of the strategic development of Ningbo Huasu Radio and Television Network Co., Ltd. Chapter 6th summarizes and looks forward to the essence of the research on this topic, and points out that there are some deficiencies in the article. And further points out the future research direction in this area. Based on the background of the integration of three networks, this paper focuses on the development strategy of radio and television network enterprises, taking Ningbo Huasu Radio and Television Network Co., Ltd. as the research object. Analyze its internal and external environment, put forward the development strategy of traditional radio and television network, as well as human resources, organizational structure, finance, technology, marketing and cultural safeguards, The future development of radio and television network enterprises has strong pertinence and guidance.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.27

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