禹州钧瓷的艺术特色与设计创新研究

发布时间：2018-02-12 08:04

本文关键词： 禹州钧瓷艺术特色设计创新营销　出处：《江南大学》2016年硕士论文　论文类型：学位论文

【摘要】：钧瓷是凝聚了历代无数能工巧匠的智慧,尤以神奇而独特的窑变艺术独步天下。禹州作为我国钧瓷的发源地,见证了钧瓷的辉煌、衰败和重生历程,反之,钧瓷也成为反映禹州地区社会制度、审美认知、以及现实生活的物质载体。但是,作为目前世界上仅存且生产着的高温窑变釉器,复烧和仿制只能看做是传统钧瓷工艺的延续,在市场经济背景下,传承之外,更为重要的是钧瓷艺术的设计创新,禹州钧瓷产业亟需解决现代转型的难题。本文从禹州钧瓷的历史传承和艺术特色出发,首先探讨了禹州钧瓷的起源、发展、工艺流程,并从造型、窑变、工艺、内涵四个方面对其艺术特色进行了总体的概括。然后考虑到禹州钧瓷艺术是动态和不断发展变化着的,故运用比较研究的方法,从纵向、横向两个维度来具体分析其多样化的特征。以纵向来看,每个年代的钧瓷作品都有其独特性与时代标签;从横向看,有瓷器种类、地域、使用性质等方面差异。笔者希望通过对传统禹州钧瓷的文化内涵和美学形式的全面剖析,可以启迪当代钧瓷产品的设计创新。笔者深入到禹州钧瓷的生产前线,采用实地调研和访谈的方式,掌握了大量一手资料,分析和归纳了当下钧瓷产业存在的问题,明确了消费者的消费动机与需求,然后在此基础上从产品设计和系统营销两个角度提出了较为系统的解决方案。具体来说,禹州钧瓷产品可以从器物造型、装饰语言、工艺技巧、使用功能和思想理念五个层面进行设计创新,强调继承传统精髓的同时还要勇于革新,实现钧瓷产品的“时代化”设计;而在系统营销方面,笔者以“4Ps营销理论”为指导,从产品、价格、渠道、促销四个方面分别阐述了相应的创新策略,希望通过市场营销这把利器,能够有效提升禹州钧瓷产品的附加价值和企业竞争力,有助于传统钧瓷行业在新时期重铸辉煌。
[Abstract]:Jun is the embodiment of the wisdom of countless skilled craftsmen, especially in the magical and unique ceramic art unparalleled in the world. Yuzhou as the birthplace of China's porcelain, porcelain witnessed brilliant, decline and rebirth of history, on the other hand, Jun also become reflect the social system in Yuzhou area, aesthetic cognition, material carrier and real life. However, high temperature glaze is only on the world at present and production, sintering and imitation can only be seen as a continuation of traditional porcelain craft, besides inheritance under the background of market economy, more important is the innovative design of porcelain arts, Yuzhou porcelain industry need to solve the problem of the modern transformation. This paper from Yuzhou porcelain history and the artistic features of first discusses the origin, Yuzhou porcelain development, technological process, and from the other, fambe, technology, four aspects of the connotation of the overall summary of the artistic features Then considering the Yuzhou porcelain arts is dynamic and constantly developing and changing, so using the method of comparative study, from the longitudinal, transverse two dimensions of the specific analysis of the characteristics of diversification. In the vertical perspective, each time the Jun porcelain has its unique characteristics and era label; from the horizontal point of view, there are kinds of porcelain, regional differences, such as the nature of the use. The author hopes that through the traditional Yuzhou porcelain cultural connotation and aesthetic form of comprehensive analysis, to design innovative products. The Enlightenment of contemporary porcelain deep into Yuzhou porcelain production line, using field research and interviews, grasp first-hand information, analyze and summarize the current existing Jun porcelain industry, clearly the consumer motivation and demand, and on this basis, from two aspects of marketing system design and product solutions are presented systematically. The specific Yuzhou, Jun porcelain products from modeling, decoration language, techniques, functions and ideas in five aspects of design innovation, emphasizing inherit the essence of traditional and innovative products, realize the "modernization" of Jun design; and in the system of marketing, the author of "4Ps marketing theory" as a guide from the product, price, channel, promotion four aspects respectively expounds the corresponding innovation strategy, hope that through this weapon marketing, can effectively enhance the Yuzhou porcelain products added value and competitiveness of enterprises, contribute to the traditional porcelain industry in the new period Recast brilliant.

【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J527

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