出版产业的三种社群营销模式

发布时间：2018-02-12 16:59

本文关键词： 虚拟社群社群经济社群营销营销“外包”　出处：《出版广角》2015年Z1期 　论文类型：期刊论文

【摘要】：本文就社群经济环境下出版产业的实践进行了分析,指出目前出版企业基于社群经济主要有三种营销模式:第三方垂直经营的自媒体社群营销模式、出版企业自建的社群营销模式以及以经营、获利为目的的大V社群营销模式,并提出出版企业基于社群经济运营的对策,希冀对我国出版产业在社群经济环境下的经营发展有所助益。
[Abstract]:This paper analyzes the practice of publishing industry in the social economy environment, and points out that there are three main marketing modes of publishing enterprises based on community economy: the self-media community marketing mode of the third party vertical operation. The community marketing model established by the publishing enterprises and the large V community marketing model aimed at managing and making profits are put forward, and the countermeasures of publishing enterprises based on the community economy operation are put forward. It is hoped that it will be helpful to the development of publishing industry in the social economic environment.
【作者单位】：信达证券股份有限公司;西南财经大学证券与期货学院;
【分类号】：G239.2-F

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