商标许可增值法益的归属问题研究

发布时间：2018-02-16 20:16

本文关键词： 商标许可增值法益归属消费者混淆可能性利益衡平　出处：《广东财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：在以知识产权权益为核心的知识经济体系之下,商标许可已发展成为当前推动知识经济的主要工具或方法,但也由此引发了许多法律争议和纠纷。一般而言,商标许可中商标具有一定知名度,并为被许可人“搭便车”或者“傍名牌”。近几年发生的“iPad”案、“王老吉”案、“宝庆”案等商标许可纠纷案呈现出不同“景象”,许可前商标并不知名,反因被许可人广告宣传、营销策略等创新行为变得知名,不仅提升了商标本身价值,且带来了巨大增值法益。由此,商标许可中出现诸如“商标许可中增值法益归属于谁、增值法益如何分配、被许可人移植许可人增值法益是否合法”等纠纷。然而,理论界和实务界均未找到解决良策,商标法更是缺乏相应规定,纠纷后便无所适从,引发理论界与实务界对商标许可制度再次审视。本文即在此大背景下展开。论文共由引言、正文、结论三部分组成。引言部分将主要阐述选题的背景、研究现状、研究方法及学术创新等问题,并对选题核心研究内容作出范围限定。正文由四部分组构成:第一章具体论述商标许可增值法益的概述。一方面,清晰界定商标许可增值法益的概念与内涵,另一方面,通过将商标许可增值法益与相关术语的比较,以求对商标许可增值法益的认识更全面。第二章主要对论题核心的现有理论进行归纳并评析,指出我国当前理论上的匮乏与不足,其中未抓住解决商标许可增值法益归属的核心因素,不具有说服力及可行性。第三章主要归纳域外关于商标许可中增值法益归属的法律规定及理论研究(以美国为例)。一方面,更加全面、清晰了解相关问题;另一方面,在对域外相关问题立法与实践批判基础上,汲取可解决本文研究核心问题之优越经验。第四章主要论述了商标许可制度设计中消费者混淆理论依然是其核心理念,并提出商标许可中增值法益归属标准应考虑消费者混淆可能性。而利益平衡应在配套制度设计时予以兼顾,即二者不可偏废,消费者混淆理论是基础,利益平衡原则起到补充和矫正作用,故笔者亦在利益平衡视角下研究了当事人之间权利义务及相应配套措施,以保障增值法益归属的强制性及平衡双方当事人利益。结论部分,归纳本文观点并展望商标许可制度。
[Abstract]:Under the knowledge economy system with intellectual property rights as the core, trademark license has developed into the main tool or method to promote knowledge economy, but it has also caused many legal disputes and disputes. Trademark license has a certain popularity, In recent years, the "iPad" case, the "Wang Laoji" case, the "Baoqing" case, and other trademark licensing disputes for the licensee, such as "hitchhiking" or "near the famous brand," have presented different "sights". The trademark before the license is not known, but instead because of advertising by the licensee, Marketing strategies and other innovative behaviors become well-known, not only to enhance the value of the trademark itself, but also to bring a huge value-added legal benefits, thus, trademark licensing, such as "who belongs to value-added legal benefits in trademark licensing, how to distribute value-added legal benefits," However, the theoretical and practical circles have not found a good solution, the trademark law is lack of corresponding provisions, and after the dispute, there is no solution to the dispute. The thesis consists of three parts: introduction, text and conclusion. The introduction will mainly explain the background of the topic and the present situation of the research. The main body is composed of four parts: the first chapter discusses the legal benefits of trademark license increment. On the one hand, On the other hand, by comparing the legal benefits of trademark license increment with related terms, the concept and connotation of the legal benefits of trademark license increment are clearly defined. In order to gain a more comprehensive understanding of the legal benefits of trademark licensing value-added, the second chapter summarizes and evaluates the existing theories at the core of the topic, and points out the deficiency and deficiency of the current theory in China. It is not persuasive and feasible to solve the core factors of the attribution of legal interest in trademark licensing. Chapter three mainly summarizes the legal provisions and theoretical research on the attribution of value-added legal interests in trademark licensing (taking the United States as an example). A more comprehensive and clear understanding of relevant issues; on the other hand, on the basis of criticism of legislation and practice on extraterritorial related issues, Chapter 4th mainly discusses that the consumer confusion theory in the design of trademark licensing system is still its core idea. It also points out that the possibility of consumer confusion should be taken into account in the standard of attribution of value-added legal interests in trademark licensing, and the balance of interests should be taken into account in the design of supporting systems, that is, the two should not be biased, and the theory of consumer confusion is the basis. The principle of balance of interests plays a supplementary and corrective role, so the author also studies the rights and obligations of the parties and the corresponding supporting measures from the perspective of the balance of interests, in order to ensure the mandatory attribution of value-added legal interests and balance the interests of both parties. Summarize the viewpoint of this article and look forward to the trademark licensing system.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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