我国商业银行理财产品投资者定位实证分析

发布时间：2018-02-22 16:17

  本文关键词： 银行理财产品 投资者定位 市场开发 策略建议　出处：《农村经济与科技》2016年21期 　论文类型：期刊论文

【摘要】：商业银行理财业务已经成为了我国商业银行提高盈利水平的重要途径,但对各家银行而言理财产品仍然面临着强烈的市场竞争压力。商业银行作为金融中介机构,更应基于投资者需求对理财产品设计、发行以及营销进行新的探索。通过对商业银行理财产品投资者(或潜在投资者)的背景情况的分析进行投资者定位,进而为商业银行理财产品市场开发提供更具针对性的策略建议。
[Abstract]:Financial management of commercial banks has become an important way to improve the profitability of commercial banks in China, but financial products are still facing strong market competition pressure. It is necessary to explore the design, distribution and marketing of financial products based on the needs of investors. Through the analysis of the background of investors (or potential investors) of financial products in commercial banks, And then provide more targeted strategic advice for the commercial bank financial products market development.
【作者单位】： 南京审计大学;
【分类号】：F832.2
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本文编号：1524777