互联网技术下关系营销实现模式研究

发布时间：2018-02-23 18:20

本文关键词： 互联网技术关系营销模式　出处：《商业经济研究》2015年08期 　论文类型：期刊论文

【摘要】：互联网和关系营销是当前企业营销管理两个最为关键的影响因素。关系营销主要关注消费者主权,核心内容是使顾客满意,目的在于与顾客建立长期的合作关系。互联网能够提供关系营销广阔的发展平台。本文详细阐述了关系营销的发展及其特点,对关键介导变量、三元整合和过程型这三种关系营销模式进行了陈述。介绍了戴尔公司在互联网技术下关系营销成功实现这一实例,探讨了互联网技术对关系营销实现模式的研究。
[Abstract]:Internet and relationship marketing are the two most important influencing factors in current enterprise marketing management. Relationship marketing focuses on consumer sovereignty, and its core content is to make customers satisfied. The purpose of this paper is to establish a long-term cooperative relationship with customers. The Internet can provide a broad development platform for relationship marketing. This paper introduces the successful realization of relationship marketing of Dell Company under the Internet technology, and discusses the research on the relationship marketing mode of Internet technology.
【作者单位】：常州纺织服装职业技术学院;
【分类号】：F274

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