以媒介品牌创新探索体育新闻传播之道——以《中国体育报》特刊《6周刊》为例

发布时间：2018-02-25 16:30

本文关键词： 《中国体育报》体育新闻媒介品牌市场营销领域经营管理内在价值知度北京理工大学体育信息大众文化时代 　出处：《传媒》2015年03期 　论文类型：期刊论文

【摘要】：正品牌战略作为市场营销领域中的重要概念,已经被广泛应用于企业经营管理中,并取得了非常显著的效果。品牌影响力是传统纸媒的无形资产,纸媒必须坚持内容为王,将自身打造成内容独特、特色鲜明的报纸,才能形成核心竞争力,成为认知度高的品牌,其内在价值才能得到充分挖掘和开发。2011年3月19日,《中国体育报》推出周末特刊——《6周刊》,至今已经创办4年。《6周刊》作为《中国体育报》的一个外延产品,在
[Abstract]:As an important concept in the field of marketing, positive brand strategy has been widely used in enterprise management, and has achieved very significant results. Brand influence is the intangible asset of traditional paper media, and paper media must insist on content as king. To build itself into a newspaper with unique content and distinctive characteristics can form its core competitiveness and become a brand with high recognition. In March 19th 2011, the China Sports News launched its weekend special issue < 6 Weekly, which has been established for 4 years. < 6 Weekly > is an epitaxial product of China Sports News.
【作者单位】：中原工学院;
【分类号】：G216.3

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