汪国强:直销银行——新型与传统银行业的融合共生

发布时间：2018-02-26 10:28

本文关键词： 营销工具汇丰不发达网络技术账户管理互联网化支付渠道运作成本产品配置发展前景 　出处：《银行家》2017年05期 　论文类型：期刊论文

【摘要】：正关于直销银行的定义,早在20世纪70年代就有了直销银行的概念。那时候网络不发达,基本上以传真、电话和银行自助机具作为营销工具,早期的汇丰直销就是其中的一家。网络技术成熟后发展到线上进行,有了客户端的概念,出现了纯线上的安全第一网络银行,当时还是很成功的。直销银行的特点是运作成本比较低,
[Abstract]:As early as 1970s, there was the concept of direct selling bank. At that time, the Internet was not well developed, basically using fax, telephone and bank self-help machine as marketing tool. The early HSBC direct selling was one of them. After the network technology matured and developed to the online, with the concept of client, the emergence of a purely online security first network bank, At that time, it was very successful. Direct selling banks were characterized by relatively low operating costs.
【作者单位】：渤海银行科技金融事业部;
【分类号】：F832.3

【相似文献】