决胜于网络时代的传播营销之利器——评《五维传播》

发布时间：2018-02-26 20:35

本文关键词： 市场营销学传播学理论成功营销高丹机械工业出版社钟萍市场营销理论品牌联合拉沃组织传播 　出处：《传媒》2017年13期 　论文类型：期刊论文

【摘要】：正互联网时代,信息变得纷繁复杂,传统的市场营销理论面临被颠覆的危险。系统地总结和整合传统的市场营销学、传播学、管理学的知识和理论,激发传播营销新思路,将成为制胜互联网时代的传播营销"圣经"。由法国作家菲利浦·马拉沃、让·马克·德高丹等著,钟萍和孙利玲翻译,机械工业出版社2016年2月出版的《五维传播》一书,全面解密了国际知名品牌的成功营销实践。作为一部传播学与营销学相结合的著作,该书涵盖了一
[Abstract]:In the age of Internet, the information becomes complicated and the traditional marketing theory is faced with the danger of being subverted. We systematically summarize and integrate the knowledge and theory of traditional marketing, communication, management, and stimulate new ideas of communication and marketing. "the Bible," which will prevail in the Internet age. Translated by French writers Philippe Maravo, Jean-Mark de Gordan, translated by Zhong Ping and Sun Liling, the Mechanical Industry Press published in February 2016 a book called "five Dimensions of Communication." The successful marketing practices of international famous brands have been comprehensively declassified. As a combination of communication and marketing, the book covers a
【作者单位】：汉江师范学院数学与财经系;
【基金】：湖北省十堰市高校教改项目“《证券交易》课程模拟实训教学的研究”(项目编号:2015034)的研究成果
【分类号】：G206-F

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