电信增值服务中心营销管理系统设计与实现

发布时间：2018-02-28 02:33

本文关键词： 电信增值服务管理营销管理联机数据分析数据库　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：本文基于软件工程的概念和方法,论述中国电信上海增值服务运营中心的增值服务营销管理系统的软件设计与实现。传统的电信业务营销模式缺乏对客户行为特性的定量分析,不能有效进行有针对性的、高度主动性的推送营销方式,流失了大量的营销机会。相比之下,新系统则通过运用先进的定量数据分析技术,使作为电信综合运营商的本公司通过该系统实现更贴近客户需求和高度主动性的营销模式。论文首先对该系统的开发应用基础背景、相关的电子商务及其网络营销管理的理论和技术进行概述。接下来对该增值服务运营系统的总体需求、开发目标和主要功能如客户粘性管理、客户的服务消费实际行为特征分析及其与业务质量的匹配关系等方面进行了较为详细的分析讨论,给出了软件功能的用例模型,建立了该系统的主要功能需求。对该系统的软件设计方案,首先简述该软件的概要设计及软件架构方案,然后较为详细地讨论客户粘性管理、客户行为特征分析、业务质量关联分析和运营统计分析的主要流程方案和算法逻辑,以及系统的数据库设计方案,最后在设计基础上概述了该软件的程序实现和测试情况。该系统的软件设计采用基于MVC的多层架构,基于Java程序和大型数据库Oracle的存储程序开发。该系统目前已经上线实际运行,性能和可靠性都达到了预期的设计开发目标。
[Abstract]:In this paper, the concept and method based on software engineering, software design and implementation of value-added service marketing management system of China Telecom Shanghai value-added service center. The quantitative analysis of customer behavior characteristics of the lack of traditional marketing mode of the telecom business, can not be effectively targeted, push marketing high initiative, lost a lot marketing opportunity. In contrast, the new system is through the use of advanced quantitative data analysis technology, the telecom operators as the company through the system to achieve closer to the customer demand and highly initiative marketing. Firstly, based on the development and application background of the system, the related e-commerce and network marketing management the theory and technology are summarized. Then the overall demand for the value-added service system, development target and main functions such as customer loyalty management, A detailed analysis of the discussion service actual consumption behavior analysis and customer service quality, relationship and other aspects, the use case model gives the software function, the establishment of the main functional requirements of the system. The software design of the system, firstly, the outline design and software architecture in the software program, and then a more detailed discussion of customer loyalty management, customer behavior analysis, the main process scheme and algorithm logic analysis, correlation analysis and statistical quality of service operation, and the system database design, finally the design based on the overview of the software programming and testing. The software design of the system adopts multi-layer architecture based on MVC the development of storage Java program and database based on Oracle. The system has been on-line operation, performance and reliability have reached the pre The design and development goal of the period.

【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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