图书消费者市场细分调查——以山东美术出版社为例

发布时间：2018-03-01 18:22

本文关键词： 山东美术出版社市场细分美术类消费者市场整体模式山东人民出版社现代型时尚生活购买行为美术专业学生 　出处：《青年记者》2015年32期 　论文类型：期刊论文

【摘要】：正目前,出版社竞争非常激烈,出版社在向现代型出版社转变,因此,大部分的出版社都逐渐重视起市场营销。山东美术出版社成立于1984年,是在山东人民出版社原美术编辑室的基础上组建而成的一家专业美术出版社。山东美术出版社在发展过程中,经受住了市场考验,但相对于快速发展的经济市场而言,山东美术出版社营销的整体模式还有些滞后。所以,本文从营销策略中市场细分这一角度,通过对山东美术出版社进行问卷调查分析,以便山东美术出版社能够更好地立足
[Abstract]:At present, the competition of publishing houses is very fierce, and the publishing houses are changing to modern publishing houses. Therefore, most publishers have gradually attached importance to marketing. Shandong Fine Arts Publishing House was founded in 1984. Shandong Art Publishing House is a professional art publishing house formed on the basis of the original art editorial office of Shandong people's Publishing House. Shandong Fine Arts Publishing House has withstood the test of the market in the course of its development, but relative to the rapidly developing economic market, The overall marketing model of Shandong Fine Arts Publishing House is still lagging behind. Therefore, from the perspective of market segmentation in marketing strategy, this paper analyzes the questionnaire survey of Shandong Fine Arts Publishing House, so that Shandong Fine Arts Publishing House can be better established.
【作者单位】：吉林化工学院经济管理学院;
【分类号】：G239.22

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