我国汽车市场营销问题及对策分析

发布时间：2018-03-02 11:32

本文选题：汽车市场　切入点：营销　出处：《知识经济》2016年17期 　论文类型：期刊论文

【摘要】：汽车产业一直是我国重工业的重要组成部分,但近些年随着我国经济开放程度的加深,却发现我国本土汽车企业的市场份额日益减少,而德国、日本等外国汽车品牌却已占据了我国汽车市场的半壁江山。究其原因在于我国的汽车营销模式过于单一,企业不善于创新,对外引进仅限于照搬,未形成一个完整的汽车营销体系。基于此我们需要对我国汽车市场营销问题进行研究分析,从而找到适合我国汽车市场发展的对策。
[Abstract]:The automobile industry has always been an important part of our heavy industry, but in recent years, with the deepening of the opening up of our economy, we find that the market share of our native automobile enterprises is decreasing day by day, while Germany, However, foreign automobile brands such as Japan have occupied half of the automobile market in China. The reason is that China's automobile marketing model is too single, the enterprises are not good at innovation, and their foreign imports are limited to copying. Based on this, we need to study and analyze the problems of automobile marketing in our country, so as to find the countermeasures suitable for the development of automobile market in our country.
【作者单位】：西北政法大学商学院;
【分类号】：F426.471;F274

【相似文献】