《故事景观:不再创造广告,开始创造世界》翻译实践报告

发布时间：2018-03-03 09:03

本文选题：交际翻译　切入点：语义翻译　出处：《辽宁大学》2015年硕士论文　论文类型：学位论文

【摘要】：本文是根据《故事景观:不再创造广告,开始创造世界》这本书的翻译实践撰写的翻译实践报告。该书提出了故事景观的新理念,并描述了如何利用该理念来开展广告以及营销活动。汉英两种语言的差异给翻译带来了很多困难。在纽马克理论的指导下,译者采用了合理的方法来处理这些难题,这样可以使译文既准确的传达出原文的信息又符合汉语的表达习惯,让读者有一个好的阅读体验。虽然在整个翻译过程遇到很多困难,但是收获也很多。译者将在案例分析部分将对这些问题进行说明,并提出合理的解决方法,这一部分是整个实践报告的重要环节。该翻译实践报告分为三部分:第一部分是引言,译者在这一部分简要介绍了营销类书籍的翻译现状,翻译过程中需要解决的问题以及译者所采用的翻译方法。第二部分是正文,主要分三章:第一章翻译任务描述。译者介绍了作者和作品的信息,分析了这类营销书籍的特点,并简要地介绍了纽马克的翻译理论。第二章是翻译过程描述,译者介绍了翻译前的准备,翻译过程以及翻译完成后的审校工作。第三章是案例分析,这一部分从词汇层面,句子层面以及文体层面对翻译过程中出现的问题进行分析,此外还对翻译过程中所使用的翻译方法进行了归纳和总结。最后一部分是结论,译者对整个翻译实践做了概述,并且总结了翻译过程中的经验和教训。通过这次翻译实践,译者深深体会到,翻译过程不是在两种语言中寻找相似意义的词,而是尽可能将准确的信息传递给读者。在整个过程中译者不但学到了很多相关知识,还对翻译理论有了更深刻的理解。希望该翻译实践能为其它相似题材的翻译提供参考借鉴。
[Abstract]:This paper is a translation practice report based on the translation practice of the book "Story Landscape: no longer creating Advertising, starting to create the World." the book presents a new concept of story landscape. It also describes how to use this concept to carry out advertising and marketing activities. The differences between Chinese and English bring a lot of difficulties to translation. Under the guidance of Newmark's theory, the translator adopts a reasonable method to deal with these problems. In this way, the target text can not only convey the original information accurately, but also accord with the Chinese expression habits, and let the reader have a good reading experience. Although there are many difficulties in the whole process of translation, But there is a lot to be gained. The translator will explain these problems in the case study section and propose reasonable solutions. This part is an important part of the whole practice report. The translation practice report is divided into three parts: the first part is the introduction, in which the translator briefly introduces the current situation of the translation of marketing books. The second part is the text, which is divided into three chapters: the first chapter is the translation task description. The translator introduces the information of the author and the work, and analyzes the characteristics of this kind of marketing books. The second chapter is the description of the translation process, the translator introduces the preparation before translation, the translation process and the reviser after the translation. Chapter three is a case study, which is from the lexical level. At the sentence level and stylistic level, the problems in the process of translation are analyzed. In addition, the translation methods used in the process of translation are summarized and summarized. The last part is the conclusion, in which the translator gives an overview of the whole translation practice. It also sums up the experience and lessons in the process of translation. Through this translation practice, the translator deeply realizes that the translation process is not a search for words with similar meanings in both languages. The translator not only learns a lot of relevant knowledge, but also has a deeper understanding of translation theory. It is hoped that this translation practice can provide reference for the translation of other similar subjects.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H315.9

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