基于IWF分析法的跨行政区景区联合的推进策略研究——以重庆市大仙女山旅游区为例

发布时间：2018-03-03 12:02

  本文选题：景区联合　切入点：IWF分析　出处：《西南大学学报(自然科学版)》2017年06期 　论文类型：期刊论文

【摘要】：2010年重庆市提出“建设大仙女山旅游区”的战略部署,但实际推进并不理想.为寻求旅游合作的突破口,推进旅游景区合作的实质开展,借鉴IPA分析原理,提出并利用IWF分析方法,对大仙女山景区联合的重要性、意愿度和可行性进行研究.结果表明:对于“旅游规划、旅游环线公路、精品旅游线路、旅游品牌”等方面的合作行为较易达成,“联合营销、信息互通共享”方面的合作阻力主要来自于各方的合作意愿,“开通旅游环线巴士”受限于客观条件,“建立旅游网站、消除旅游服务障碍”等合作的重要性不突出,“成立景区管委会、制定利益分配机制”等暂不具备合作的可能性.认为推进大仙女旅游区的联合,应发挥3个区县地方政府的作用,以完善旅游交通环线为突破口,求同存异谋发展,发挥比较优势,实现优势互补,形成积极的合作行为.
[Abstract]:In 2010, Chongqing put forward the strategic plan of "constructing Daxian Mountain Tourism area", but the actual promotion is not ideal. In order to seek the breakthrough of tourism cooperation and promote the essential development of tourism scenic spot cooperation, the paper draws lessons from IPA analysis principle. This paper puts forward and makes use of the IWF analysis method to study the importance, willingness and feasibility of the combination of Daxian Nushan Scenic spot. The results show that: "Tourism planning, tourism loop road, boutique tourism route," The cooperative behavior of tourism brand is easy to achieve, the cooperation resistance of "joint marketing, information sharing" mainly comes from the cooperation intention of all parties, "opening the Tour Link bus" is limited by objective conditions, "setting up a tourism website," The importance of cooperation in eliminating barriers to tourism services is not prominent. "the establishment of the Scenic area Management Committee and the establishment of a mechanism for the distribution of benefits," and so on, do not have the possibility of cooperation for the time being. It is necessary to give play to the role of the local governments of the three districts and counties, to perfect the tourism traffic ring line as a breakthrough point, to seek common ground while reserving differences, to develop, to bring into play the comparative advantages, to realize the complementary advantages, and to form positive cooperative behavior.
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本文编号：1560949