成都城市形象的现状和提升策略研究

发布时间：2018-03-05 23:04

本文选题：成都城市形象　切入点：城市形象识别系统　出处：《西南大学》2017年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,我国经济获得了进一步的深化发展,城镇化进程不断加快,城市与城市之间的竞争日益激烈,且已进入“形象制胜”的阶段。“千城一面”的城市建设已经不再适应时代的需要;一座城市要想在激烈的城市竞争中处于优势地位就必须大力实现城市形象的提升和优化。于是,对城市形象的研究成为了近年来国内外学界较为关注的研究领域。围绕“城市形象”问题,国内外学者、志士们都在进行着相关理论的丰富发展工作和实践探索过程,其中涉及了建筑规划学、艺术美学、形象学、城市营销学、城市社会学、传播学、广告学、心理学等学科领域,并且还在不断地扩充和翔实之中。这为本研究选择“城市形象”这一课题提供了理论基础和现实意义。本研究定位于成都城市形象现状和提升策略研究。主要从社会学、形象学、公共关系学、传播学等学科的理论视角出发进行研究探讨;力求对现有的城市形象研究有所创新,丰富和完善相关研究的理论成果,为后来人更深化细致的研究起到一个抛砖引玉的作用。本研究试图通过对成都城市形象的现状进行较为全面的描述和总结,分析公众对于当前成都城市形象的积极评价和消极评价,找到成都城市形象提升上的不足之处,再运用文献研究法、案例法、观察法等研究方法,结合自身所学知识,提出现实可行的、有针对性的、全方位的形象提升策略,促使成都城市形象得到进一步的提升和优化。本研究一共分为六个章节,主体结构为:第一章为绪论部分,简述了选择成都作为研究对象的研究背景。第二章为文献综述部分,梳理了国内外关于城市形象的相关理论成果,为本研究提供坚实的理论基础,同时评述以往研究的待发展之处,以及对本研究的启示。第三章为研究设计部分,主要阐述研究目的、研究思路和研究方法。第四章整理归纳了历史上的成都城市形象与当前的成都城市形象的概况,并分别分析了公众对目前成都城市形象所持的积极和消极评价,在此基础上引出下一章节的内容即如何提升成都城市形象的方法、策略。第五章具体讨论了提升成都城市形象的方法在于导入城市形象识别系统,其中包括城市形象理念识别、城市行为识别、城市感觉识别、城市景观识别四个子系统。在具体论述城市行为识别系统的导入时,以成都城市宣传片、东郊记忆工业遗址改造为案例,强调了在导入城市行为识别系统时要重视城市宣传片的制作、重视工业遗址的更新、再利用;在具体论述城市感觉识别系统的导入时以成都当前的“太阳神鸟”城市标识为案例,强调了在导入城市感觉识别系统时要注重城市标识的形象提升;在具体论述城市景观识别系统的导入时以成都城市广场和成都大熊猫繁育基地为案例,强调了在导入城市景观识别系统时要注重城市广场的形象提升和大熊猫繁育基地的形象提升;并分别、具体地讨论了各个案例相应的形象提升策略。第六章是对全文进行小结,分析本研究的不足,展望后续研究的方向。
[Abstract]:Since the reform and opening up, China's economy has gained further development, accelerating the urbanization process, the city and the city of the increasingly fierce competition, and has entered the image of "winning" stage. "1000 city's construction has no longer meet the needs of the times; a city to an advantageous position in the fierce the city competition must vigorously improve and optimize the image of the city. So, study on the image of the city has become a research field of domestic and foreign scholars paid more attention in recent years. Around the" city image ", domestic and foreign scholars, who are in the rich development and practical exploration process theory, which involves the construction planning, art aesthetics, image science, city marketing, city sociology, communication, advertising, psychology and other fields, and constantly expand and informative. . this study chose the topic of "city image" provides a theoretical basis and practical significance. This study focuses on the strategies of improving the image of Chengdu city and the status quo. Mainly from sociology, image science, public relations, from the perspective of communication science and other disciplines of study; and strive to be innovative to research city the image of the existing theoretical results, enrich and perfect the relevant research, for the later more thorough and meticulous research play a valuable role. This study attempts to present situation of Chengdu city's image is more comprehensive description and summary, analysis of the public enthusiasm for the evaluation of the current image of Chengdu City and Chengdu city to find the negative evaluation. To enhance the image of the deficiency, and then use the literature research method, case study method, observation and other research methods, combined with their own knowledge, put forward realistic and targeted The full range of strategies to enhance the image, promote Chengdu city image promotion and further optimization. This paper is divided into six chapters, the main structure is as follows: the first chapter is the introduction, describes the research background of the selection of Chengdu as the research object. The second chapter is the literature review part, reviews the domestic and foreign about city the image of the relevant theoretical results, provide a solid theoretical foundation for this research, the review of previous studies to be developed, and Its Enlightenment for this study. The third chapter is the research design part, mainly expounds the research purpose, research ideas and research methods. The fourth chapter summarizes the history of the Chengdu city image and the current Chengdu the image of the city survey, and were held by the public on the Chengdu city image of the positive and negative evaluation, on the basis of the next chapter is how to promote the city of Chengdu Strategy for city image. The fifth chapter discusses the methods to enhance the image of the city of Chengdu lies in the introduction of city image recognition system, including the concept of city image recognition, behavior recognition of city, city feeling recognition, city landscape recognition of four subsystems. In the introduction discusses the city behavior recognition system, taking Chengdu city promotional film, eastern suburb memory industrial heritage reconstruction as a case, on the introduction of city behavior identity system should pay attention to the production of city promotional film, pay attention to industrial site update, reuse; discusses the city feeling in the import identification system in Chengdu the "Sunbird" city logo as a case, emphasis on the introduction of city feeling the recognition system should pay attention to improve the image of the city logo; fan Chengdu city square and Chengdu panda in detail into the city landscape recognition system at Breeding base for example, emphasis on the introduction of city landscape identification system to enhance the image of the city square and the giant panda breeding base to enhance the image; and respectively discusses the corresponding strategies to enhance the image of each case. The sixth chapter is the summary of the full text, the lack of research and analysis, the prospects for future research the direction.

【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.81

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