石河子垦区观光农业发展研究

发布时间：2018-03-06 16:13

本文选题：石河子垦区　切入点：观光农业　出处：《石河子大学》2015年硕士论文　论文类型：学位论文

【摘要】：观光农业是一种新兴产业,它是农业与旅游业相互融合的产业,提高了农业产业和旅游产业的附加值;它和传统农业和旅游业既有联系又有区别,为农业拓展了新的领域,也为旅游业开辟了新的空间,可以保持农业持续发展,使农业更加高效,又为旅游业发展领域有了一个选择。它适应了居民消费结构升级的需要,能将城市资金引导到农村进行投资和消费,能够促进产业结构调整,增加农民收入,市场发展前景广阔。从改革开发到现今,石河子垦区积极响应中央、兵团政策,采取多方式解决团场发展问题,实施职工承包土地政策,鼓励团场招商引资,推进团场城镇化进程,团场改制等等,团场发展加快,农业生产获得极大进步,这些使团场连队职工的生活状况得到了极大的改变。但是垦区农业在近年遇到了发展瓶颈,团场农牧职工就业问题和持续增收问题在相当长的时间内将成为垦区急需解决的重点。观光农业为垦区农业发展提供了一个发展途径。垦区发展观光农业有利于高效农业的实现,有利于农业可持续发展,而且可以极大的改善生态环境,为生态旅游的发展打下坚实基础,拓宽石河子垦区旅游业的发展空间。最重要的在于其社会和经济意义,有利于提高团场农牧职工的生活水平和收入水平,加快团场城镇化进程,丰富市民精神文化生活,实现城市与团场的和谐发展。本文介绍了石河子垦区观光农业发展的现状,针对典型观光农业点—桃园生态园进行了问卷调查分析,分析了桃园生态旅游区的游客特征,懫用SWOT模型分析了影响石河子垦区观光农业发展的因素,外部环境有国家“丝绸之路经济带”战略提出、政府政策支持、市场需求旺盛等机遇及区域间市场竞争激烈、生态环境恶化等威胁;内部能力具有大农业休闲旅游优势、适宜休闲的人口结构、良好的消费市场基础、具体特色的军垦文化、西部旅游集团成为旅游业龙头企业等优势及基础设施落后、项目开发深度不够、经营模式单一、品牌知名度不高、产业未形成规模、人才培养不足等劣势。然后针对SWOT模型分析结论为垦区观光农业发展提出了总体发展思路,垦区观光农业发展应将石河子市区及整个石河子周边团场作为一个整体,科学合理的对观光农业开发的地域进行布局,做到有层次有重点地进行开发。将143团、北泉镇、152团、150团作为石河子垦区观光农业重点发展区。做到发展资源种类不同、适应人群不同、项目方向不同、发展重点各异的具有各自特色的观光农业,同时加强区域间项目的协作,串联不同类型的旅游项目和景点,精心谋划,打造精品旅游线路,做到点、线、面结合,充分发挥群体优势,提高市场竞争。最后从政策引导、总体规划、加强基础建设、保护生态环境、加强营销宣传、突出地域特色、注重人才培养等九个方面提出了建议。
[Abstract]:Sightseeing agriculture is a new industry, it is the integration of agriculture and tourism industry, increase the added value of agricultural and tourism industries; and traditional agriculture and tourism have both similarities and differences, expand the new field of agriculture, but also opened up a new space for the tourism industry, can keep the sustainable development of Agriculture, make agriculture more efficient, but also for the development of the tourism industry has a choice. It meets the need of the upgrading of consumption structure, the city channel funds to rural investment and consumption, to promote the adjustment of industrial structure, increase farmers' income and market development prospects. From reform and development to the present Shihezi reclamation area, positive response to the central policy, to solve the Corps, corps development and implementation of workers contracted land policy, encourage farm investment, promote the mission field of the urbanization process, restructuring and so on farms, farms Accelerate the development of agricultural production, obtained great progress, so that these farms company workers living conditions have been greatly changed. But agricultural encountered a bottleneck in the development in recent years, farming and animal husbandry staff employment and income problems will become the focus of reclamation area urgently needed to solve in quite a long period of time. Provides a way of development for agricultural sightseeing agriculture development. In the development of sightseeing agriculture is conducive to the realization of efficient agriculture, is conducive to the sustainable development of agriculture, but also can greatly improve the ecological environment, a solid foundation for the development of eco tourism development lay, broaden the space of Shihezi reclamation area of tourism. The most important is its social and economic significance, is conducive to the improvement of farming and animal husbandry staff's living level and income level, accelerate the farm urbanization process, enrich the cultural life of the people, to achieve the harmonious development of city and state farms Show. This paper introduces the current situation of the development of sightseeing agriculture in Shihezi reclamation area, the typical sightseeing agriculture - Taoyuan ecological park has carried on the questionnaire survey analysis, analysis of the Taoyuan ecological tourism area tourist characteristics, Zhi analyzed the influence factors of the development of sightseeing agriculture in Shihezi reclamation area by SWOT model, the external environment has put forward the national "Silk Road Economic Belt" strategy, government policy support, market demand and other regional opportunities and fierce competition in the market, such as deterioration of the ecological environment threat; internal capacity with large agricultural leisure tourism advantages, suitable population structure of leisure consumption, good market foundation, the specific characteristics of the army culture, the Western Tourism Group has become the leading tourism enterprises and advantages the backward infrastructure project development, the depth is not enough, a single business model, brand awareness is not high, the industry has not formed the scale, personnel training and other disadvantages. Then not enough According to the SWOT model analysis results put forward the overall development ideas for the development of sightseeing agriculture in reclamation area, the development of sightseeing agriculture in reclamation area should be in the city of Shihezi and surrounding farms throughout Shihezi as a whole, the scientific and reasonable development of sightseeing agriculture regional layout, it focuses on the development level. The 143 regiment, Beiquan Town, 152 as a group, 150 groups in Shihezi reclamation area. It focus on the development of sightseeing agriculture development resources of different types, different projects to adapt to the crowd, different direction, focus on the development of different characteristics with their sightseeing agriculture, and strengthen regional cooperation between projects, series of different types of tourism projects and attractions, careful planning, to create high-quality tourist routes, do point, line, surface binding, give full play to the advantage, improve market competition. Finally, from the policy guidance, overall planning, strengthening infrastructure construction, ecological environment protection, strengthen the camp Suggestions are put forward in the nine aspects of marketing publicity, highlighting regional characteristics and paying attention to the training of talents.

【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.4

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