企业成长的双元模型:平台增长及其内在机理

发布时间：2018-03-07 00:10

本文选题：企业成长　切入点：双元模型　出处：《中国工业经济》2015年06期 　论文类型：期刊论文

【摘要】：中国企业借助互联网技术,依托平台突破产业边界运营,以不同方式获得内涵式、跨界型快速增长,其中小米、阿里、奇虎360、腾讯等企业就是这种成长类型的典范。本文认为,在需求面以及供给面上,价值链的设计、制造、营销、运营各个区段都可以有不同的平台形式,并且随着互联网技术的持续发展,平台的具体表现形式也在不断地细化为具体产品、服务或独特资源。而且,在大规模商业化、创新方面,平台与企业、市场之间存在替代效应。本文基于价值链、价值网络理论,围绕商业生态系统、平台增长、供给面、需求面等相关概念,从关联链和价值形成两个维度构建双元模型:结合当前互联网背景下一些企业快速成长的实践,探索依托平台实现企业成长的具体形式和内在机理,并从打造商业生态系统、建设大数据分析能力、提升价值专属特性、培育动态能力四个层面对企业如何实现平台增长提出对策建议。
[Abstract]:With the help of Internet technology, Chinese enterprises break through the industrial boundary operation by relying on the platform, and obtain the connotative and cross-border rapid growth in different ways. Among them, Xiaomi, Ali, Qihu 360, Tencent and other enterprises are the models of this type of growth. On the demand side as well as on the supply side, the design, manufacture, marketing and operation of the value chain can have different platforms, and with the continuous development of Internet technology, The concrete forms of the platform are also constantly being refined into specific products, services, or unique resources. Moreover, there are substitution effects between the platform and the enterprise and the market in terms of large-scale commercialization, innovation, etc. This paper is based on the value chain. Based on the related concepts of business ecosystem, platform growth, supply side, demand side and so on, the theory of value network constructs a two-element model from the connection chain and value forming dimension: combining with the practice of some enterprises growing rapidly under the current Internet background. To explore the specific forms and internal mechanism of enterprise growth based on the platform, and to build the business ecosystem, build big data's analytical ability, enhance the value of the exclusive characteristics, The four levels of cultivating dynamic capability provide countermeasures and suggestions on how to achieve platform growth.
【作者单位】：西南财经大学企业管理研究所;山西财经大学工商管理学院;
【分类号】：F272

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