IP热背景下版权经营的变革与创新

发布时间：2018-03-09 00:34

本文选题：IP　切入点：版权经营　出处：《科技与出版》2017年09期 　论文类型：期刊论文

【摘要】：IP作为文化产业领域热门的商业模式,其运作机制中的参与文化、情感经济属性、基于沉浸体验的跨媒介叙事为版权经营的创新提供了从理念到路径方面的可行性。具体而言,IP视阈下的版权创新主要表现在:版权内容来源更为多样、版权开发注重跨媒介叙事、版权经营理念转向全产业链开发,以及版权营销注重粉丝社群的经营。版权经营创新不仅有利于拓宽版权经济价值,而且是互联网时代适应技术创新与市场竞争的必然选择。
[Abstract]:IP as a popular business model of cultural industries, cultural participation in the operation mechanism of emotion, economic attributes, the feasibility of immersion experience cross media narrative for the innovation of copyright management provides from concept to path based on IP. Specifically, from the perspective of copyright innovation is mainly manifested in: copyright content source is more diverse, the development of copyright on cross media narrative, the whole industry chain development of copyright business philosophy and management to copyright. Copyright marketing focuses on fan community management innovation is not only conducive to broaden the copyright and economic value, is the inevitable choice to adapt to technological innovation and market competition of the Internet era.

【作者单位】：湘潭大学文学与新闻学院;
【基金】：教育部人文社会科学青年基金项目“台湾政党变革对报业发展的影响研究”(16YJC860032)研究成果湖南省教育厅科研项目“两岸数字出版产业发展与合作探析”(16C1554)研究成果
【分类号】：G239.2

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