HGD公司发展策略研究

发布时间：2018-03-10 05:35

本文选题：HGD公司　切入点：广电网络　出处：《河北工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：HGD公司作为国家广电总局和河北省政府授权的河北地区唯一合法有线电视运营商,在“三网融合”以及“文化强省”的大背景下,开始从单一的有线传输运营商向综合性信息服务运营商转型,并取得了较好的业绩。但激烈的市场竞争和企业内部长期形成的行政化管理倾向,造成很多复杂的问题制约着HGD公司的发展,如:体制性障碍依然存在、核心技术缺乏、服务理念特别是互联网思维亟待转换、现代企业管理架构还不完善、网上网下互动的营销平台还未建立等等。因此对HGD公司的分析研究是十分必要的,有助于HGD公司探索出适合自己的独特发展道路。本文首先对HGD公司的发展背景、发展历程及发展现状进行了介绍和分析,又对美国有线电视运营商康卡斯特、北京歌华、杭州华数、陕西广电网络等相关业内企业成功经验进行了对比分析,然后运用SWOT分析方法对HGD公司自身的优势和劣势,外部环境的机遇和威胁进行了研究。最后,本文提出了HGD公司对内实施三项升级,对外推进三项转型的发展策略,并给出了HGD公司发展策略实施的保障措施。
[Abstract]:HGD authorized as SARFT and the Hebei provincial government in Hebei as the sole legitimate cable operators in the "triple play" and the background of "cultural province", began the transition from a single cable transmission operator to comprehensive information service operators, and achieved good results. But the fierce competition in the market and the formation of long-term internal administrative tendency, causing many complicated problems restricting the development of HGD company, such as: institutional barriers still exist, the lack of core technology, especially the Internet service concept thinking needs to transform, modern enterprise management structure is not perfect, online interactive marketing platform has not been established so the analysis and research of HGD is very necessary, help HGD company to explore for a unique development of their own way. Firstly, the development background of HGD company, Introduces and analyzes the development and the present situation, the U.S. cable operators Kang Custer, Beijing Gehua, Hangzhou, China, the successful experience of Shaanxi radio and television networks and other related enterprises in the industry are analyzed, and then use the SWOT method to analyze the advantages and disadvantages of the HGD company's external environment, opportunities and threats of finally, this paper puts forward HGD company implement three upgrade, promote the development of foreign strategy three transformation, and gives the security measures for the implementation of the development strategy of HGD company.

【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.2-F

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