XH公司发展战略研究

发布时间：2018-03-10 14:58

本文选题：战略管理　切入点：干细胞　出处：《天津大学》2015年硕士论文　论文类型：学位论文

【摘要】：进入21世纪,伴随着生物技术的发展,该领域的研究成果对于人类的生存和发展起着越来越重要的作用,许多发达国家已将发展生物技术产业作为一项国家战略。近年来,中国也非常重视生物技术产业的发展,制定了一系列发展规划,有效促进了该产业的快速发展。中国的生物技术产业市场潜力巨大,企业面临着前所未有的发展机遇,同时也面临着诸多挑战。因此,制定切实可行的发展战略以提高XH公司的核心竞争力就成为一项紧迫的任务。本论文将战略理论与XH公司的实际相结合,首先,通过对XH公司所处的外部环境、行业环境和内部环境进行系统的分析,运用EFE矩阵、IFE矩阵对XH公司所面临的外部因素和内部因素进行有效评价。其次,使用SWOT矩阵对这些因素进行全面的评价和匹配,生成了XH公司的备选战略;然后运用QSPM矩阵对备选方案进行评价,得出了产品开发和市场渗透是公司的首选战略组合。最后,为了保障战略的有效实施,从公司治理结构、人力资源、创新、财务、营销、企业文化6方面提出了一系列改进措施,并对战略实施情况提出了相应的评价框架和方法。本论文以XH公司为案例,理论结合实际,制定出了适合XH公司未来发展的战略,一方面为公司高层决策者战略的制定提供了参考方案;另一方面有利于推动公司的战略管理走向科学化。
[Abstract]:In 21th century, with the development of biotechnology, the research results in this field play a more and more important role in the survival and development of human beings. Many developed countries have taken the development of biotechnology industry as a national strategy in recent years. China also attaches great importance to the development of the biotechnology industry and has formulated a series of development plans, which have effectively promoted the rapid development of this industry. China's biotechnology industry has huge market potential and enterprises are facing unprecedented opportunities for development. At the same time, it is also facing many challenges. Therefore, it is an urgent task to formulate a feasible development strategy to improve the core competitiveness of XH Company. This paper combines the strategic theory with the practice of XH Company. Through the systematic analysis of the external environment, industry environment and internal environment of XH Company, the EFE matrix is used to evaluate the external and internal factors faced by XH Company effectively. The SWOT matrix is used to evaluate and match these factors comprehensively, and the alternative strategy of XH Company is generated. Then the QSPM matrix is used to evaluate the alternative scheme, and it is concluded that product development and market penetration are the preferred strategic combination of the company. In order to ensure the effective implementation of the strategy, a series of improvement measures are put forward in terms of corporate governance structure, human resources, innovation, finance, marketing and corporate culture. This paper takes XH Company as a case study, combining theory with practice, and formulates a strategy suitable for XH company's future development. On the one hand, it provides a reference scheme for the strategy formulation of the company's top decision makers; on the other hand, it helps to promote the strategic management of the company to be scientific.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272

【相似文献】