某公司房地产营销管理系统设计与实现

发布时间：2018-03-11 15:53

本文选题：房地产营销　切入点：置业顾问　出处：《中国科学院大学(中国科学院工程管理与信息技术学院)》2017年硕士论文　论文类型：学位论文

【摘要】：随着中国房地产市场的快速发展,消费者如何选择适合自己的房产,是每一个买房人都要面临的问题。而作为一个房地产企业,过去都是通过广告投放,客户推荐,亲友推荐等等线下的人际交互来进行房产营销。但是在互联网高速发展的今天,通过人与人之间的信息传播速度或者质量都略显低下。本论文研究开发一套基于互联网的房产营销管理系统,并重点研究如何从客户角度出发,全面分析客户行为,结合传统的销售模式,实现互联网时代的房地产企业的精准营销。论文完成的主要工作包括:(1)详细分析了基于互联网的房产营销管理系统需求和设计原则,从互联网的信息碎片化的特点出发,将本系统设计为客户端(PC,Android,IOS)+后台管理系统(包括数据处理系统)的架构。即由传统的B/S架构模式转变为SOA面向服务的企业级应用架构。该架构可以从多渠道全方位的处理跟进用户数据,为用户提供服务。(2)系统采用MVC框架进行开发,设计实现了数据处理系统、后台管理和客户端核心功能。其中,数据处理子系统能够根据用户在网络上的行为习惯,即分析其某些楼盘点击率,停留时间,浏览模块等等信息,获取其最大成交可能的楼盘,在置业顾问带看楼盘时,实时推送给置业顾问,以促进成交。本文设计和实现的营销管理系统已由某互联网公司投入市场使用。本系统分析了用户的实际需求,依托传统的广告媒介和互联网以及新型的移动互联网,实现了买房者与置业顾问的全程互动,即能使买房者真正买到自己最理想的房源,又能够提升企业效益。系统上线之后,运行正常,使用者表示满意,基本达到预计设计目标。
[Abstract]:With the rapid development of the real estate market in China, it is a problem for every buyer to choose the right real estate for consumers. As a real estate enterprise, in the past, it used to be put in advertisements and recommended by customers. Relatives and friends recommend offline interpersonal interaction to carry out real estate marketing. But in the rapid development of the Internet today, This paper studies and develops a set of real estate marketing management system based on Internet, and focuses on how to analyze the behavior of customers from the perspective of customers. Combining with the traditional sales model, the paper realizes the accurate marketing of real estate enterprises in the Internet era. The main work accomplished in this paper includes the detailed analysis of the requirements and design principles of the real estate marketing management system based on the Internet. Proceeding from the characteristics of fragmentation of information on the Internet, The system is designed as the architecture of the client PC / Android IOS-based background management system (including the data processing system), that is, from the traditional B / S architecture to the SOA service-oriented enterprise application architecture. The architecture can be changed from multi-channel and omnidirectional. To follow up user data, The system uses MVC framework to design and implement the data processing system, background management and client core functions, in which the data processing subsystem can be based on the behavior habits of users on the network. That is, to analyze some of its property click-through rate, residence time, browsing modules and other information, to obtain the most likely transaction of the real estate, when the property consultant with the view of the property, real-time push to the homeowner consultant, The marketing management system designed and implemented in this paper has been put into use by an Internet company. The system analyzes the actual needs of users and relies on traditional advertising media and the Internet as well as a new type of mobile Internet. It realizes the whole process interaction between the buyer and the consultant, that is, it can make the buyer get the most ideal house source and enhance the benefit of the enterprise. After the system goes on line, the system runs normally, the user expresses satisfaction, and basically reaches the expected design goal.
【学位授予单位】：中国科学院大学(中国科学院工程管理与信息技术学院)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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