商业电影的全球化景观展示与地方认同

发布时间：2018-03-12 18:20

本文选题：电影景观　切入点：叙事性　出处：《同济大学学报(社会科学版)》2015年01期 　论文类型：期刊论文

【摘要】：当下的许多商业电影经常会展示一种浓缩、跳跃和抽象的全球景观。地方政府的城市营销意图趁势而上,于是出现了许多和地方政府紧密合作的商业电影。创作者对叙事的轻视,投资者急功近利的心态,导致这些电影中的景观展示往往呈现为广告植入的效果。文章试图论述的是:电影景观要产生视觉快感须以成功的叙事为前提;城市营销所要达到的受众认同效果更有赖于电影叙事中对地方的情感投射,也就是影片所蕴含的地方感。
[Abstract]:Many of today's commercial films often exhibit a global landscape that is condensed, leaping, and abstract. The city marketing intent of local governments is on the rise. So there are a lot of commercial movies that work closely with local governments. The creators' contempt for narratives, the investors' eagerness to make quick gains. As a result, the landscape display in these films often presents the effect of advertisement implantation. This paper tries to discuss that the successful narrative is the prerequisite for the visual pleasure of the film landscape; The audience identity effect of city marketing depends more on the local emotional projection in the film narrative, that is, the local feeling contained in the film.
【作者单位】：浙江传媒学院戏剧影视文学系;
【基金】：2012年浙江省哲社课题“浙江形象的视觉文化传播研究:从田园幻象的历史到景观展示的当下”(项目编号:12JCWH25YB)
【分类号】：J905

【参考文献】