基于农业供应链的农业电子商务发展模式研究

发布时间：2018-03-13 19:28

本文选题：农业电子商务　切入点：农业供应链　出处：《江苏农业科学》2017年07期 　论文类型：期刊论文

【摘要】：在中国"互联网+"战略布局中,"互联网+农业"是一大热点,而"互联网+农业"正在从农业电商起步,因此农业电子商务发展模式的研究具有重要的理论意义和实践价值。首先从研究、应用、政策、技术、成功案例等方面分析了我国农业电子商务的应用发展现状,剖析了制约农业电子商务发展的因素;然后,从现代农业产业链入手,借鉴农业供应链、会员制营销模式等方面的研究成果,构建了从农民到市民的全新会员制农业供应链模型;在此理论研究基础上,应用云计算技术,设计了一种全新的农业电子商务云平台架构;最后,针对我国农业电子商务发展推广的制约因素,提出了在新环境、新模式下实施和发展农业电子商务的对策建议,以期促进我国农业电子商务的发展。
[Abstract]:In China's "Internet" strategic layout, "Internet agriculture" is a major hot spot, and "Internet agriculture" is starting from agricultural e-commerce. Therefore, the research of agricultural electronic commerce development model has important theoretical significance and practical value. Firstly, this paper analyzes the current situation of agricultural electronic commerce application and development in China from the aspects of research, application, policy, technology, successful cases, etc. It analyzes the factors restricting the development of agricultural electronic commerce, and then, starting with the modern agricultural industry chain, drawing lessons from the agricultural supply chain, membership marketing model and other aspects of research results, In this paper, a new membership agricultural supply chain model from farmers to citizens is constructed. On the basis of this theoretical research, a new agricultural e-commerce cloud platform is designed based on cloud computing technology. Finally, In view of the restrictive factors of agricultural electronic commerce development and popularization in China, the countermeasures and suggestions for the implementation and development of agricultural electronic commerce under the new environment and new mode are put forward in order to promote the development of agricultural electronic commerce in China.
【作者单位】：河北经贸大学信息技术学院;
【基金】：河北省社会科学基金(编号:HB15GL084、HB15GL092) 河北省科技支撑计划(编号:15214706D)
【分类号】：F323.7;F724.6

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