吉林省政务微博规范化研究

发布时间：2018-03-15 03:12

本文选题：政务微博　切入点：吉林省政务微博　出处：《吉林大学》2015年硕士论文　论文类型：学位论文

【摘要】：吉林省政务微博从2011年首家政务微博孤军上线，到目前5255家政务微博在网络齐发政力，已成为吉林省各级政府部门把脉社会舆情、服务百姓生活的新平台。虽然近几年发展迅速，但由于没有统一的规范，导致吉林省政务微博在名称、内容、运行机制、运营手段等方面存在一定的问题，这些问题不仅影响了政务微博的应用，也制约了政务微博的健康发展。为此，本文对吉林省政务微博规范化进行研究，以期为吉林省政务微博规范化发展提供建议。这个研究不仅契合如今全国政务微博热潮涌动的大背景，也符合国务院办公厅于2013年10月发布的《关于进一步加强政府信息公开回应社会关切提升政府公信力的意见》当中提出的各地区各部门要积极探索利用政务微博等新媒体，及时、便捷地与公众进行互动交流的要求。通过对吉林省政务微博规范化研究，有利于政府部门推进信息公开、加强对外宣传、树立良好的形象，有利于搭建政府与公众沟通的有效平台，有利于政务微博充分发挥为民服务的作用。在以往对政务微博的研究当中，陈兵、邹建华、周滨对政务微博的价值进行了研究；佟力强、段旭、卢金珠对政务微博的发展现状进行了阐述；卫文新、朱丽峰、陈静等人对政务微博存在的问题及发展对策进行了探讨；汪青云，，郑雄对政务微博运行机制进行了探索。在对政务微博规范化的实践中，英国、美国等国外政府机构有着较为完善的规章制度，我国也于2012年发布全国首个《政务微博运营规范手册》，部分省市的政府机构也在促进政务微博规范化发展方面做了大量积极的探索实践。在归纳学习有关政务微博规范化的国内外研究和实践现状的基础上，本文以新浪微博网站为研究平台，选取吉林省现有的部分政务微博为研究对象，通过规范研究法界定政务微博规范化的概念和特征，并以数据、典型案例为依据进行详细分析，阐述和总结吉林省政务微博的发展现状，剖析吉林省政务微博规范化存在问题，通过对存在问题的研判总结，提出吉林省政务微博规范化发展对策，同时采用比较研究法，对比其他省份的政务微博，为吉林省政务微博规范化发展提供合理化建议。对于吉林省政务微博尤其是吉林省政务微博的规范化研究仍处于空白，因此课题本身具有一定的实践创新。针对吉林省政务微博规范化存在的问题，本文提出了从名称、内容、运行机制、营销手段四个方面来加强吉林省政务微博规范化的对策、建议，区别与以往对政务微博的一般性研究，而是从规范化这个角度入手，观点有所创新。但在研究上存在一定的困难，首先，现有的吉林省政务微博研究数据量大且杂，由于笔者对于新浪网站的搜索功能、内容形式比较熟悉，因此本文将仅选择新浪微博中的吉林省政府部门的政务微博为研究对象加以分析研究；其次，对于吉林省政务微博研究的论文较少，对其规范化的研究更是几乎空白，因此可供直接参考的文献较少；最后，由于目前吉林省的政务微博运营大多由各政府部门派人兼职管理，而笔者又无法接触到这类人群，因此对于进一步了解吉林省政务微博的运营和管理存在一定的难度。论文除绪论和结论之外主要由三个部分组成。第一章阐述政务微博规范化的概念和特征，主要解决的是政务微博规范化“是什么”的问题。笔者从政务微博的解释出发，在总结归纳国内外学者对政务微博概念界定的基础上，结合规范化的概念，对政务微博规范化的内涵、分类、特征作出说明。第二章分析吉林省政务微博的现状及其规范化方面的问题，所要解决的是吉林省政务微博“如何发展”、“如何出现问题”等。结合实证研究说明吉林省政务微博的发展历程、发展规模和影响力，归纳出吉林省政务微博在规范化方面存在的问题，然后结合实例对这些问题的现象及成因进行逐一分析和讨论。第三章提出加强吉林省政务微博规范化的对策建议，结合上一章所分析的问题情况，对吉林省政务微博的名称、内容、运行机制、营销手段等方面进行探讨，所要解决的是吉林省政务微博“如何加强规范化”的问题。政务微博的出现让政府部门的工作锦上添花，对政务微博规范化的研究能够帮助其健康、稳定、有序的发展，发挥政务新媒体在政府部门工作中的作用，笔者希望本文能为推进吉林省各政府部门的政务微博规范化发展提供有益参考。
[Abstract]:Jilin provincial government's first chief micro-blog micro-blog from 2011 to the current 5255 home alone on the line, the micro-blog network in Qi Fazheng, Jilin province has become the government departments at all levels in the social public opinion, a new platform for the service life of the people. Although the rapid development in recent years, but because there is no uniform standard, leading to the Jilin provincial government in the name of micro-blog, content and the operation mechanism, there are problems such as operation method, these problems not only affect the application of E-government in micro-blog, micro-blog also restricts the healthy development of government. Therefore, the government of Jilin province micro-blog standardization research, in order to provide suggestions for the government of Jilin province micro-blog standardization development. This research not only fits the background of the micro-blog boom surging today, is also in line with the general office of the State Council on October 2013 issued "on Further Strengthening the disclosure of government information to respond to social concerns. Made up the credibility of the government's opinions among various regions and departments to actively explore the use of the micro-blog and other new media, timely, convenient to interact with the requirements of the public. By the investigation of the Jilin provincial government micro-blog standard, is conducive to the government departments to promote information disclosure, strengthen publicity, establish a good image, is conducive to the effective platform for communication between the government and the public, is conducive to the micro-blog government give full play to serve the people.
In the past research on the micro-blog, Bing, Zou Jianhua, Zhou Bin studied the value of government of micro-blog; Tong Liqiang, Duan, Lu Jinzhu of micro-blog chief development status are described; Wei Wen Xin, Zhu Lifeng, Chen Jing and others of micro-blog government problems and development countermeasures are discussed; Wang Qingyun, Zheng Xiong the exploration of the micro-blog chief operating mechanism. In the practice of the micro-blog standard, the British, American and other foreign government agencies have comparatively perfect rules and regulations, China also announced in 2012 the first national government "micro-blog operating manual >, government agencies in some provinces and cities also do a lot of positive exploration and Practice to promote the government to standardize the development of micro-blog.
On the basis of inductive learning about government micro-blog norms of domestic and international research and practice of the status quo on the Sina micro-blog website as the research platform, select the existing micro-blog part of the government of Jilin Province as the research object, through the normative research method defines the concept and characteristics of e-government standardization and micro-blog, with data, typical case as the basis for the detailed analysis, description and summary of Jilin province government micro-blog development present situation, analyzes the Jilin province government micro-blog standardization problems, through the summary of the existing problems of analysis, put forward Jilin province e-government standardization development strategy of micro-blog, and the method of comparative study, comparing with other provinces chief micro-blog, provide reasonable suggestions for the government of Jilin province micro-blog standardized development.
The government of Jilin province micro-blog especially on standardization of Jilin province government of micro-blog is still blank, so the subject itself has certain practical innovation. According to the existing Jilin government micro-blog standardized problem, this paper presents the name, content, operation mechanism, four aspects of marketing means to strengthen countermeasures, Jilin province government micro-blog standardized recommendations on micro-blog's chief difference with the previous general research, but starting from this point of view of standardization, innovation. But there are some difficulties in study, first, the Jilin Provincial Administration of existing service micro-blog research a large amount of data and complex, because the site for Sina search function, familiar with content and form, this paper will select only the Jilin provincial government departments in the government of sina micro-blog micro-blog as the research object to analysis and research; secondly, the government of Jilin Province on micro-blog The less of the standardized research is almost blank, so that they can be used for direct reference less; finally, the government of Jilin province micro-blog operating mostly by the government departments and the management of part-time people, can not come into contact with these people, so for a further understanding there is a certain degree of difficulty and operation the management of Jilin Province Chief micro-blog.
In addition to the introduction and conclusion, the paper mainly consists of three parts.
The first chapter expounds the concept and features of the micro-blog standard, the main solution is the micro-blog standard "what" questions. The author from micro-blog's explanation of the government, based on summarizing the domestic and foreign scholars on the micro-blog on the definition, combined with the standardization of the concept, classification of the connotation of E-government micro-blog specification the characteristics of an explanation.
The second chapter analyzes the current situation and the standardization of Jilin Province Chief micro-blog, which is to solve the Jilin provincial government to micro-blog "development", "how to problems". Based on the empirical research of Jilin province e-government development process that micro-blog, the development scale and influence, summed up the Jilin province government micro-blog in terms of standardization the existing problems, and then combined with the phenomenon of these problems and causes analysis and case discussion.
The third chapter puts forward the countermeasures and suggestions on strengthening the government of Jilin province micro-blog standard, combined with the analysis of the previous chapter, the operating mechanism of the name, the Jilin provincial government, micro-blog content, marketing and so on, which is to solve the Jilin provincial government "to strengthen the standardization of micro-blog".
The government appears micro-blog let the government work the icing on the cake, the E-government micro-blog standardized can help the healthy, stable and orderly development, play the role of government in the new media in the work of government departments, I hope this paper can provide a useful reference for the government to promote micro-blog standardization development of Jilin Province government departments.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630.1

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